The Associate Director manages the digital and programmatic teams, ensuring campaign excellence, optimizing performance, client interactions, and mentoring team members.
Job Description:
The Associate Director (AD) manages daily workflow for the team across specified account(s), such as the buying of programmatic and direct digital campaigns, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. They oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting including direct client interaction daily. The AD is responsible for reviewing client deliverables to ensure quality outputs.
The AD is accountable for monitoring campaign performance and proactively ensuring optimization and that any needed course-corrections are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The AD is responsible for managing timelines and priorities to ensure high-quality, on-time deliverables in partnership with account leads. Beyond day-to-day team deliverables, they foster knowledge-sharing, support account leadership with central tasks, and are key to cultivating a culture of teamwork and collaboration.
Main Accountabilities:
- Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
- Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
- Lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
- Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
- Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
- Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
- Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities
- Ability to delegate and foster accountability within junior level team
- Identify training and development needs of account team
- Update agency leads on team performance, campaign health, and strategic growth opportunities
- Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
- Assist leadership with new business pitches
Qualifications
- Bachelor's degree or equivalent 5 years' experience within the programmatic and digital industry
- Experience with management of a team, with the ability to lead a highly successful team
- Strong experience across all digital media channels and ability to eloquently speak to each
- Strong understanding of business concepts and client objectives to identify expansion opportunities
- Consistent, exceptional project management
- Excellent verbal and written communications, presentation, and analytical skills
- Collaboration mindset with a proactive work ethic and the ability to prioritize multiple tasks
- Ability to retain professionalism in all situations
- Detail-oriented with strong attention to project management and follow-through
- Solutions orientated with strong critical thinking abilities and problem-solving skills
- Strong analytical thinking and mathematical skills
- Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
- Strong experience working with business applications; MS Office Suite required
The annual salary range for this position is $68,00 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
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#LI-hybrid
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
Ad Servers
Ad Verification Platforms
Analytics & Reporting Dashboards
Dmps
Dsps
Ms Office Suite
Planning/Financial Platforms
dentsu New York, New York, USA Office
150 E 42nd St, New York, New York,, United States, 10017
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