Associate Director, Marketing Analytics & Performance Insights

LOCATION:  Hybrid – 8 days a month in the office. See locations on the posting.

OVERVIEW

We are seeking a data-driven, business-savvy Associate Director of Marketing Analytics & Performance Insights to lead our enterprise marketing analytics function. This leader will play a critical role in helping our marketing organization make smarter, faster, and more impactful decisions by delivering actionable insights, optimizing campaign performance, and linking marketing investments to business outcomes. 

This role requires a unique blend of analytical expertise, strategic thinking, and communication skills. You will work across a matrixed organization, partnering closely with marketing, finance, and sales operations to evaluate performance across our three core market segments—NA Provider, Commercial, and International—and across a diverse set of campaign types including digital, inbound, events, ABM, nurture, and telemarketing. 

 RESPONSIBILITIES

• Lead Marketing Analytics Strategy 
  Develop and execute a comprehensive analytics strategy that supports full-funnel visibility—from lead generation to revenue—across all market segments and campaign types. 

• Deliver Actionable Insights 
  Translate complex data into clear, compelling insights and recommendations that help marketing leaders optimize campaign performance and drive ROI. 

• Campaign Performance Analysis 
  Evaluate the effectiveness of marketing programs across channels and segments. Identify what’s working, what’s not, and where to invest for maximum impact. 

• Segment-Level ROI & Budget Alignment 
  Partner with Finance to link marketing spend to outcomes, providing visibility into segment-level ROI and enabling data-informed budget decisions. 

• Advanced Analytics & AI Integration 
  Leverage AI, machine learning, and predictive modeling to uncover trends, forecast performance, and enhance decision-making. 

• Data Visualization & Reporting 
  Build and maintain executive dashboards and reports using Power BI and other visualization tools to support regular business reviews (MBRs, QBRs, etc.). 

• Team Leadership & Development 
  Manage and mentor a team of direct reports and offshore analysts. Foster a culture of curiosity, excellence, and continuous improvement. 

• Cross-Functional Collaboration 
  Work closely with Global Campaigns, Segments, Digital Experience, Sales Operations, and Finance to align on definitions, metrics, and performance goals. 

• Best-in-Class Analytics Function 
  Define and implement best practices in marketing analytics, data governance, and performance measurement. Build practice based on industry leading toolset and AI/ML capabilities. 

QUALIFICATIONS

Education: Bachelor’s degree in marketing, Business, Data Science, or a related field; master’s degree preferred. 

Experience:

• 10+ years of experience in marketing analytics, revenue operations, or business intelligence, ideally in a B2B or enterprise environment. 

• Proven ability to lead high-performing analytics teams and deliver insights that influence business results. 

• Deep expertise in Power BI, data modeling, and data visualization. 

• Strong command of AI/ML tools, predictive analytics, and marketing attribution models. 

• Experience working in a matrixed organization with multiple stakeholders and cross-functional teams. 

• Demonstrated success in linking marketing investments to pipeline and revenue outcomes. 

• Excellent communication and storytelling skills—able to influence senior stakeholders with data. 

• Enhanced project management and organizational skills with attention to detail. 

TRAVEL:  < 10% for team meetings

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.