Associate Director, Marketing Effectiveness

Position Summary

The Associate Director, Marketing Effectiveness is responsible for optimizing marketing capabilities, driving operational efficiency, and ensuring strategic and cost-effective partnerships with external agencies and select vendors. This role will lead efforts to enhance marketing execution by defining best practices, implementing structured processes, and overseeing vendor engagement. The individual will collaborate closely with brand teams, commercial operations, and finance to improve marketing performance, streamline agency operations, improve workflows, and maximize return on investment.

Key Responsibilities

• Marketing Excellence & Capability Development: Establish and implement best practices, tools, and frameworks to enhance marketing execution, ensuring consistency and efficiency across CNS brand teams.

• Agency Management & Performance Optimization: Oversee agency selection, contracting, and performance evaluation to ensure strong partnerships and high-quality outputs while optimizing marketing spend.

• Marketing Process Improvement: Identify inefficiencies in marketing execution and develop scalable solutions to enhance operational effectiveness.

• Integrated Performance Measurement: Implement structured KPIs and performance tracking methodologies to drive data-driven decision-making and continuous optimization of marketing initiatives.

• Cross-Functional Collaboration: Partner with commercial operations, finance, legal, compliance, and brand teams to align marketing operations and agency engagements with broader organizational goals.

• Budget & Resource Allocation: Ensure that marketing investments in agencies and execution are effectively managed, aligned with strategic priorities, and delivering measurable impact.

Qualifications & Key Competencies

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred

• 8+ years of experience in marketing operations, agency management, and/or marketing effectiveness within the pharmaceutical or healthcare industry

• Strong project management and process optimization expertise

• Experience in agency/vendor relationship management and marketing budget oversight

• Ability to analyze marketing performance data and leverage insights for strategic adjustments

• Excellent communication, negotiation, and stakeholder management skills

• Proven ability to drive cross-functional collaboration and execute process improvements

• Experience working in a matrixed environment with multiple stakeholders

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Company benefits:  Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives.  They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov,  or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities.  All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property.  No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.