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Associate Director of Marketing & Growth

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Employer Provided Salary: $178,500-$287,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

We are looking to add an Associate Director of Marketing to lead the growth of Squarespace's social products - Unfold and Bio Sites. You'll introduce mobile-first tools for creators to new customers while improving retention, activation, and revenue expansion. We're looking for someone with tried and true experience building sustainable, scalable growth engines to bring more creators to the Squarespace ecosystem.

You will report to Squarespace's Chief Marketing Officer and work from our New York City office (hybrid).

You'll Get To...

  • Drive marketing innovation for creator and social products, collaborating with the senior leadership to develop growth strategies across Product and Marketing teams.
  • Develop and communicate a compelling product positioning that resonates with professional creators, ensuring alignment between product features and user needs.
  • Elevate brand visibility through marketing communications and branding initiatives.
  • Work with Analytics, Design, and UX Research teams to create personalized customer experiences and lifecycle marketing strategies.
  • Collaborate with Product to maximize the impact of product launches and customer-focused campaigns.
  • Drive customer acquisition across existing paid, organic and viral channels, including SEM, SEO and influencers.
  • Collaborate with Squarespace's media team to measure and optimize campaign effectiveness, working in a shared service model of support.
  • Design experiments to grow and improve conversion across our website, landing pages, and social channels.
  • Test and scale new channels to diversify user growth.
  • Oversee our funnel metrics and collaborate with our analytics and finance teams to evaluate success based on CAC, LTV and ROAS.
  • Stay informed about industry trends, competitor activities, and emerging technologies to keep our marketing strategies competitive.

Who We're Looking For

  • 10-15 years growth marketing experience in DTC and/or startup environments.
  • Experienced team manager with a track record of attracting, retaining and developing talent.
  • Experience in mobile app growth is preferred.
  • Experience marketing software products for creators, internet entrepreneurs, and digitally native small businesses is preferred.
  • Deep understanding of organic, paid and viral user funnels, with experience owning programs that directly drive acquisition.
  • Previous experience overseeing marketing budgets, allocating resources to high-impact channels and campaigns.
  • Proficient in organic and paid growth strategies and execution, including Ads, Search Engine Optimization, App Store Optimization, Viral Growth, etc.
  • Proficient in the tools of the trade (Amplitude, Looker, Google Analytics, AppFigures, Braze, Upfluence, CreatorIQ, etc).
  • Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and adept at using data for campaign optimization.

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop

Cash Compensation Range: $178,500 - $287,500 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.


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What are Squarespace Perks + Benefits

Squarespace Benefits Overview

Flexible PTO policy for full time employees
20 weeks paid leave to welcome a child through any of the ways to form a family for all genders
Up to 12 weeks paid personal care leave
Up to 20 weeks paid leave to care for a family member
Bereavement leave for loss of a loved one
$20,000 benefit for fertility planning & treatment, adoption & surrogacy
Unlimited free virtual family planning visits with OB/GYNs, doulas & midwives
Subsidized backup care for family, infant, child, adult, or elder dependents
Employee Assistance Plan (EAP) to support child care & parenting, helping aging parents & more
Virtual counseling sessions with licensed therapists fully covered with HealthJoy
100% paid Headspace app subscriptions
Access to mental healthcare apps, Talkspace & Ginger
100% paid premiums on health benefits for you, your dependent children & domestic partner
$5,000 tuition reimbursement per year
2 complimentary Squarespace sites & subscription to Unfold

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Squarespace offers virtual counseling sessions with licensed therapists fully covered with HealthJoy. 100% paid Headspace app subscriptions and access to mental healthcare apps, Talkspace & Ginger.
Financial & Retirement
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
All employees have full access to LinkedIn Learning.
Online course subscriptions available

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