Associate Director, Social Video

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

PEOPLE Digital is hiring an Associate Director, Social Video. This role will lead creative strategies to drive video views, engagements and revenue across TikTok, Instagram, Facebook and more. This person will work closely with the newsroom, video team, events, marketing/sales, PR and the rest of the social org. Strong news judgment, video editing and production skills, creative thinking and understanding of social media strategies and industry trends are essential. We're seeking someone who is able to generate viral wins for the brand and harness PEOPLE's loyal audience while attracting new followers. The Associate Director will manage a team of 5+ social video producers and editors working around the clock, across coasts. They should be a team player with excellent communication skills and a passion for entertainment, pop culture and using trends to suggest innovative opportunities for PEOPLE. They must feel comfortable coaching reporters on how to capture the best footage at events like red carpets and awards shows, as well as training social producers on best video practices. The ideal candidate is adept at watching raw footage and identifying what clips to cut and how to optimize for each social platform. Experience creating original, social-first video concepts and collaborating with celebrities and/or influencers are pluses. They will manage a pipeline of social-first pitches from reporters, writers and editors across the PEOPLE newsroom, seeing concepts through from ideation to execution. They should be stepped in internet culture as well as the news cycle. 

Hybrid 3x a week in New York Office

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The social team creates, programs and analyzes the performance of PEOPLE content across platforms including Instagram, Facebook, TikTok, Threads, X, Reddit and more. 

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

30% - Manage strategy and deliver growth as well as analytics/insights for PEOPLE's social video accounts.

30% - Personnel management, staffing of live events, and coverage plans for tentpoles, exclusives along with breaking news situations

20% - Assign, review and approve social video drafts 

10% - Collaborate with marketing and sales with execution of sold campaigns and opportunities for partnerships

10% - Brainstorm signature video franchises and concepts that help PEOPLE attract new followers and secure routine wins

The Role’s Minimum Qualifications and Job Requirements:

Education:

BA or BS and/or equivalent experience.

Experience:

3-5 years of working in an editor or producer capacity for digital media or social.

Specific Knowledge, Skills, Certifications and Abilities:

• Strong knowledge of entertainment, pop culture, and the PEOPLE brand

• Expertise with generating revenue through social and social video

• Experienced with building and presenting social analytics and reporting/insights

• An idea generator who can think of new, fresh social and video ideas

• Must be proficient in Adobe Premiere, Photoshop, social media and video scripting

• Must have experience creating and uploading TikTok videos and Instagram Reels

• Must have a love for digital video and an eye on trends in the industry

• Must be able to communicate effectively — verbally, in writing, and in person

• Must work well with team members in a creative, collaborative, fast-paced environment

• Must be highly organized with excellent follow-through

• Staff management experience is required

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.