Associate Manager, AMS Media

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Overview
Supports the Manager in overseeing ServiceNow's Global and Americas paid media campaigns executed by our agency partner. Support the strategic validation of media activations, ensuring high-fidelity adherence to COE standards, technical protocols, and budget controls to ensure initiatives are executed on time and budget. This role includes hands-on management of day-to-day campaign operations, optimization recommendations, and cross-functional coordination.
Key Responsibilities
Campaign Tracking

• Maintain campaign status tracker of live, launching, and ending campaigns
• Perform rigorous validation of regional budget pacing and spend integrity, identifying anomalies and ensuring strict adherence to the activation plan
• Maintain audit trail with proof of media posting via screenshot archives
• Track agency deliverable timelines (media plans, reports, invoices) and send reminders when deadlines approach

Quality Checks

• Partner with internal Ad Operations teams to spot-check agency's live campaigns to verify execution accuracy
• Direct QA and setup validation protocols to ensure agency activation precisely reflects strategic targeting and measurement requirements from briefs and approved media plans.
• Flag issues to Manager for agency follow-up

Budget Support

• Log invoices and update budget trackers as spending occurs
• Assist Manager with monthly budget reconciliation: compare what agency invoiced vs. what platforms show
• Maintain organized files of invoices, and budget documentation

Agency Coordination

• Be the first point of contact for routine agency questions and requests
• Schedule regular check-ins between Manager and agency and manage action item logs to completion
• Collect weekly/monthly performance data from agency in support of campaign performance reviews.

Cross-Functional Coordination

• Track creative asset delivery from internal teams to agency
• Confirm target account lists are sent to agency on schedule
• Help coordinate timing across internal teams (Creative, ABM, Digital Experience) to keep campaigns on track

Qualifications
Required Qualifications

• 2-4 years in marketing, campaign coordination, or related role; B2B marketing or tech industry experience a plus
• Strong organizational skills and attention to detail
• Proficiency in Excel (pivot tables, basic formulas)
• Clear communicator - comfortable working with agency partners
• Ability to juggle multiple campaigns and deadlines
• Bachelor's degree in Marketing, Business, Communications, or related field

Preferred Qualifications

• Exposure to digital advertising (Google Ads, LinkedIn, display)
• Familiarity with project management and automation tools (Asana, Smartsheet, Workfront) and reporting dashboards (Tableau, etc)
• Demonstrated experience in detailed media execution validation and the application of technical QA standards within complex digital media environments.

For positions in this location, we offer a base pay of $104,400 - $172,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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