Associate Manager, Digital Campaign Marketing

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our New York City or Kansas office. 

The Associate Manager, Digital Marketing role is a dynamic opportunity within Informa’s centralized Campaign Marketing and Insights division. In this role, you will be responsible for overseeing all aspects of inbound and outbound marketing campaigns.  You will oversee all aspects of the execution and strategy for Informa Engage, the global digital marketing services organization within Informa.

Areas of Responsibility

Campaign Strategy & Management

• Develop and execute comprehensive digital demand generation strategies aligned with business objectives and revenue targets
• Plan, implement, and optimize multi-channel digital marketing campaigns across paid search, social media, display advertising, and email
• Establish campaign KPIs and success metrics to measure performance and ROI of demand generation initiatives
• Create and manage campaign calendars to ensure timely execution and coordination across marketing channels

Digital Marketing Execution

• Drive qualified lead generation or impression-based awareness through strategic digital marketing initiatives and conversion optimization
• Develop and execute comprehensive digital marketing campaigns across multiple channels
• Monitor campaign performance and optimize strategies based on data analytics
• Manage digital advertising campaigns across platforms, including Google Ads, LinkedIn, Facebook, X (Twitter)
• Manage and oversee email marketing campaigns including copywriting, segmentation, A/B testing, and performance analysis  

Analytics & Optimization

• Monitor campaign performance
• Perform regular A/B testing to optimize campaign elements including ad copy, creative, landing pages, and CTAs
• Analyze customer journey data to identify conversion barriers and implement solutions to improve funnel performance
• Stay current on digital marketing trends and best practices to continuously improve campaign effectiveness

Cross-Functional Collaboration

• Partner with product marketing to ensure campaign messaging aligns with product positioning and value propositions
• Collaborate with content team to develop compelling campaign assets that drive engagement and conversions
• Present campaign results and insights to leadership team and key stakeholders
• Lead marketing meetings with key internal customers

AI & Automation Integration

• Leverage AI tools to generate email content for different customer segments to improve engagement rates
• Deploy AI-powered content optimization to analyze past campaign performance and improve subject lines, body content, and visuals

Analytics & Performance Optimization

• Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs.
• Maintain tracking reports for all executed campaigns
• Work within Project Management Platform to record campaign efforts, hours, program specifics and completion

• BS/BA in digital marketing or a relevant field
• 3-5+ years of marketing experience, experience with managing a direct report a plus
• Prior experience in fast-paced, B2B marketing environment is a PLUS
• Ability to pivot between brands/markets supported by Informa Engage
• Excellent copywriting, creative writing, and communication skills
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach

Knowledge & Skills

• Email & social marketing, lead generation, tracking, and analysis
• Acute attention to detail, deadline-oriented
• Strong understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation
• HTML knowledge
• Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes, Google ad words
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams)
• Knowledge of Eloqua (similar CRM helpful) and knowledge/use of IIRIS

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $67,000- $77,000 based on experience. 

This posting will automatically expire on 1/20/2026

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.