Associate Manager, Performance Marketing

Be Part of What's Next

Turn data into growth and help shape how some of the most recognized media brands connect with consumers. In this role, you’ll bring an analytical mindset and hands-on performance marketing expertise to paid acquisition programs that drive meaningful results across Hearst Magazines’ consumer businesses.

About Hearst Magazines (Why Us?)

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S. inspires and entertains audiences across all media platforms. From digital and print to social and video, our brands reach hundreds of millions of people every month. We are home to some of the world’s most trusted and beloved brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics. We are committed to innovation, creativity, and building meaningful connections with our audiences.

Key Responsibilities (What You Are Doing)

• Execute and optimize paid media campaigns across key acquisition channels to efficiently grow memberships, email audiences, direct products, and brand licensing initiatives.
• Monitor and analyze campaign performance against acquisition goals, identifying trends and opportunities to improve efficiency, scale, and return on investment.
• Manage day-to-day campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations with close attention to detail.
• Translate performance data into actionable insights and recommendations that inform campaign strategy and future investment decisions.
• Partner with cross-functional stakeholders across consumer marketing, editorial, creative, analytics, and other teams to support business priorities and campaign goals.
• Test and evaluate audiences, creative, messaging, placements, and other campaign variables to identify opportunities for incremental growth.
• Maintain accurate reporting and campaign documentation while helping communicate results, learnings, and next steps to key stakeholders.
• Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities that can strengthen Hearst Magazines’ acquisition strategy.

Qualifications (What We’re Looking For)

• 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area.
• Hands-on experience executing and optimizing paid media campaigns, with an understanding of key performance metrics and acquisition economics.
• Strong analytical skills and comfort working with campaign data to identify trends, diagnose performance, and recommend next steps.
• Excellent attention to detail, with the ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across teams and translate data into clear, actionable insights.
• A curious, test-and-learn mindset and enthusiasm for identifying new ways to improve marketing performance.
• Experience with consumer subscription, membership, e-commerce, email acquisition, or other direct-to-consumer businesses is preferred.
• This role is based in New York City and requires working in the office four days per week.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $66,300-$70,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.