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Bertelsmann

Associate Marketing Manager, Bantam Books, Mystery/Thriller/Fiction (Hybrid)

Posted 2 Days Ago
Be an Early Applicant
Hybrid
New York, NY, USA
71K-71K Annually
Mid level
Hybrid
New York, NY, USA
71K-71K Annually
Mid level
Leads marketing campaigns for 8–10 mystery, thriller, horror, and commercial fiction titles per season. Identifies target audiences, develops digital and social strategies, supports influencer programming, monitors reader-community trends, manages author and partner relationships, and analyzes campaign performance to optimize engagement and growth.
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Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Job Description

Associate Marketing Manager, Bantam Books, Mystery/Thriller/Fiction (Hybrid)

The Bantam marketing team is seeking an Associate Marketing Manager to lead and execute dynamic marketing campaigns across a wide list of fiction titles, including mystery, thriller, horror, cozy mystery, and other commercial fiction.  This position reports to the Bantam marketing lead at Random House.

The ideal candidate is deeply engaged with the mystery and thriller reader community, excited by emerging trends in digital and social marketing, and eager to help connect readers with unforgettable books and authors. We’re looking for someone who thrives in a fast-paced environment where creativity and innovation are highly valued.

Bantam is home to bestselling and breakout voices in the mystery, thriller and horror categories, publishing suspenseful titles people are dying to read and discuss online. Some of our authors include Lee Child, Holly Jackson, Ashley Flowers, Erin E. Adams, Liv Constantine, and more.

The Role:

  • Lead, develop and execute marketing campaigns for 8-10 suspense and commercial fiction titles a season, from launch through publication and relevant backlist support
  • Identify target audiences and develop creative approaches to reach readers across social media, digital communities, retail channels, and emerging platforms
  • Contribute to social media strategy and influencer event programming
  • Maintain a strong awareness of trends within the mystery and thriller spaces, including BookTok, Bookstagram, Goodreads, Substack, and creator/influencer communities
  • Build strong working relationships with authors, agents, influencers, and internal stakeholders to support successful campaign execution
  • Analyze campaign performance and audience engagement metrics to optimize marketing strategy and identify growth opportunities.

Qualifications

  • 2–4 years of experience in digital or title marketing
  • Organizational and project management skills with exceptional attention to detail
  • Strong communication skills, with confidence interacting across departments and with external partners
  • Collaborative, proactive, and adaptable approach to problem-solving and campaign management
  • Familiarity with Canva, TikTok, Instagram, and other digital marketing tools 
  • Ability to work both independently and collaboratively in a hybrid work environment
  • A genuine passion for mystery, thriller, and suspense content.

Additional Information

 The salary for this position is $70,500.  All positions are currently eligible for annual profit award or bonus, subject to Company results. 

This hybrid role requires in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Applications for this role will be accepted through December 1, 2026, or until the role is filled. We encourage you to apply early, as we review applications on a rolling basis. For this position a complete application should include your resume and cover letter, as both are required for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

All your information will be kept confidential according to EEO guidelines.

 

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address. 

Further information on data protection and your rights can be found here.

We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

 

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Bertelsmann New York, New York, USA Office

1745 Broadway, New York, United States, 10019

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