Associate Marketing Manager - Social, Community & Project Management

SUMMARY

Brands: Perry Ellis, Original Penguin, Laundry and Rafaella

The Associate Marketing Manager, Social & Community reports directly to the VP of Marketing and supports the execution of social media, community engagement, and brand storytelling initiatives for Laundry by Shelli Segal and Rafaella. This role is responsible for managing day-to-day social activity, fostering meaningful community engagement, and supporting social-first content execution that builds brand awareness, drives engagement, and supports overall marketing objectives.

This position requires a highly organized, detail-oriented professional with strong communication skills, a solid understanding of social media best practices, and the ability to collaborate effectively across teams in a fast-paced retail environment.

RESPONSIBILITIES

• Support the VP of Marketing in developing and executing social media strategies across key platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
• Manage day-to-day social media operations, including content scheduling, publishing, moderation, and community engagement for Laundry by Shelli Segal and Rafaella.
• Maintain organization across workflows, approvals, asset management, and reporting using project management and social media management tools.
• Create and manage project timelines and track through all stages of development - from briefing to production and final delivery; maintaining/adjusting workflow as needed and keeping all relevant parties abreast of the status
• Build and maintain detailed social content calendars aligned with seasonal campaigns, product launches, retail moments, licensing initiatives, and broader brand priorities.
• Partner closely with Design, E-commerce, Merchandising, PR, and Licensing teams to ensure social content aligns with marketing objectives and established brand guidelines.
• Assist in briefing, coordinating, and executing social-first content creation, including short-form video, static assets, stories, and reels.
• Manage community engagement by responding to comments and direct messages in a timely, informative, and brand-appropriate voice.
• Identify, source, and manage high-quality user-generated content and community storytelling opportunities.
• Support influencer and creator initiatives, including product seeding, content tracking, and campaign documentation.
• Monitor social media performance and assist in reporting on engagement, reach, growth, and campaign results.
• Analyze social trends, community sentiment, and competitive activity to inform content and engagement strategies.
• Support internal teams with social assets, platform best practices, and performance insights.

SKILLS

• Strong understanding of social media platforms, content formats, and platform-specific best practices.
• Experience with project management processes or tools to maintain a clear overview of multiple concurrent social, marketing and content initiatives.
• Excellent written communication skills with the ability to adapt tone and voice across multiple brands.
• Experience managing brand social media accounts and engaging online communities.
• Strong organizational skills with high attention to detail and the ability to manage multiple projects simultaneously.
• Ability to interpret social media performance metrics and translate insights into actionable recommendations.
• Creative eye for social-first storytelling and visual content.
• Proficiency with social media and content tools such as Instagram, TikTok, CapCut, Adobe Express, Final Cut Pro and scheduling platforms.
• Familiarity with social media management and analytics tools, including Emplifi.
• Strong collaboration, communication, and interpersonal skills.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in social media marketing, community management, or digital marketing, preferably within fashion, lifestyle, or consumer brands.
• Demonstrated experience supporting content creation, campaign execution, and community engagement.
• Familiarity with retail, licensing, and brand positioning preferred.
• Ability to thrive in a fast-paced, deadline-driven environment.

Salary offered will be commensurate with experience. For this New York based position, the expected base salary is $72,000 - $75,000.