Associate Product Manager, Generative AI

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.

*Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.

About the team:

This is an unparalleled opportunity to build product experiences that leverage cutting-edge AI to empower financial advisors. You will be at the forefront of defining how generative AI can transform marketing and content creation for financial professionals, helping them to better connect with their clients and grow their businesses.

We are looking for an exceptional and user-obsessed Associate Product Manager to join our team and lead a large-scale, greenfield project from concept to launch. This role will be pivotal in shaping and launching a new marketing content creation application for financial advisors, powered by generative AI. The ideal candidate is a product builder at heart, deeply empathetic to user needs, and passionate about solving complex problems in the financial advisor space.

Responsibilities:

• A/B Experimentation: Design, build, and manage the end-to-end A/B testing process, from hypothesis generation to implementation and analysis.
• Data Analysis & Reporting: Own the reporting and communication of experiment results to the product team and other stakeholders, providing clear, actionable insights.
• Sprint Support: Assist the Senior PM in sprint planning, backlog grooming, writing user stories, and ensuring the development team has a clear understanding of priorities and requirements.
• User Research: Support user research initiatives by helping with interview preparation, note-taking, and synthesis of customer feedback.
• Problem Solving: Independently identify and address smaller product issues, bugs, or user experience friction points, working with design and engineering to implement solutions.
• Cross-functional Collaboration: Work closely with engineering, design, data science, and marketing to execute on product goals and support successful feature launches.

Skills/Experience you have:

• 2+ years of experience in product management, data analysis, business analysis, or a related role in a technology company.
• Proven experience with data analysis and a strong ability to derive insights from quantitative data.
• Excellent communication and interpersonal skills, with the ability to articulate complex concepts to diverse audiences.
• A self-motivated and proactive mindset with a strong sense of ownership and a "get it done" attitude.
• Familiarity with Agile development methodologies and the sprint process.
• Bachelor's degree or equivalent practical experience.

Skills/Experience preferred:

• Direct experience with A/B testing platforms (e.g., Optimizely, VWO, LaunchDarkly).
• Experience with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics).
• Proficiency in SQL for data extraction and analysis.
• Experience working on AI/ML-powered products or in the B2B SaaS space.
• Familiarity with the call center industry or voice technologies.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US.
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependent Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $90,000 to $115,000 + RSUs + benefits.

Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.