Contentful is a leading composable content platform that helps organizations deliver modern digital experiences at scale.
We are seeking an Associate Product Marketing Manager, Midmarket GTM to support the execution of go-to-market programs that help our commercial and midmarket sales teams create pipeline, accelerate deals, and win competitive evaluations.
In this role, you will work closely with Marketing, Product Marketing, Sales, and cross-functional partners to translate core product and solution positioning into clear, compelling narratives for midmarket buyers. You’ll help turn those narratives into practical sales plays, enablement materials, and campaign-ready assets that show up consistently across Sales, Demand Gen, and Partner channels.
This is an ideal role for someone early in their product marketing career who wants hands-on exposure to field enablement, sales motions, and competitive GTM execution in a fast-growing B2B SaaS environment.
What to expect?- Support the development of positioning and messaging for midmarket audiences by adapting core product and solution narratives to resonate with common midmarket buyer needs, use cases, and roles.
- Help maintain core messaging frameworks and pitch materials that enable teams to clearly articulate the value of Contentful in midmarket customer conversations.
- Contribute to the creation and upkeep of sales and marketing assets, such as slide decks, one-pagers, talk tracks, and written content used across go-to-market programs.
- Adapt and refine existing materials to ensure they are clear, concise, and relevant for midmarket customers and prospects.
- Partner with Sales and Marketing teams to support coordinated go-to-market initiatives, helping ensure messaging and materials are aligned across campaigns and sales efforts.
- Assist with sales enablement activities, including preparing and presenting materials and resources that help teams understand how to position Contentful and navigate common customer questions.
- Gather feedback from internal teams to understand what messaging and materials are resonating, and help incorporate learnings into future updates.
- Support basic analysis of market, customer, and competitive inputs to help inform messaging and content priorities.
- 2–4 years of experience in product marketing, demand generation, sales enablement, or a related role within B2B SaaS or technology.
- Familiarity with commercial or midmarket sales environments and an understanding of how marketing supports sales conversations.
- Strong written communication skills, with the ability to explain complex ideas in a clear and approachable way.
- Comfort collaborating with cross-functional partners, including Sales, Marketing, and Product teams.
- An analytical and curious mindset, with interest in understanding customer needs and market dynamics.
- Highly organized and able to manage multiple projects and deadlines in a fast-paced environment.
- A growth mindset and eagerness to learn, iterate, and develop product marketing skills over time.
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business.
New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
New York Salary Range: $102,000 - $138,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.
By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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Contentful New York, New York, USA Office
New York, United States
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