Associate Program Manager

Job Description:
Our Opportunity:
Chewy is seeking an Associate Manager, Veterinary Relations to drive execution and optimization of key veterinary engagement programs across industry events, student initiatives, and B2B marketing campaigns. This role operates as a core program owner within the Veterinary Relations team, translating strategic direction from senior leadership into high-quality, scalable execution. The Associate Manager will independently manage workstreams across marketing and events, ensuring programs are delivered on time, on brand, and aligned with business objectives. This role requires strong judgment, cross-functional coordination, and the ability to proactively identify risks, solve problems, and improve processes in a fast-paced environment. By combining operational excellence with thoughtful execution, this individual will directly influence how veterinary professionals experience the Chewy Health brand.
What You'll Do:
Marketing & Partner Program Support

• Manage the Veterinary Relations content calendar, ensuring alignment with broader marketing priorities and campaign timelines.
• Execute multi-channel marketing initiatives in partnership with Creative, Brand, Legal, and Marketing teams.
• Oversee editorial reviews of external-facing content to ensure messaging resonates with our target audience, reflects the brand voice, and is grammatically sound.
• Own digital marketing logistics, including but not limited to, managing CMS and CXM marketing platforms; building and maintaining design and copy templates for social media and communications; and developing standardized processes to improve efficiency and consistency.
• Execute digital marketing strategy, including but not limited to reporting on core marketing KPIs; developing audience segmentation and targeting strategy; analyzing performance to help optimize campaigns and social content; and translating insights into strategic recommendations
• Own project timelines for multi-channel marketing initiatives by proactively managing ideations, editing rounds, approvals, dependencies, and overall alignment with both stakeholders and our partners across the Creative, Brand, Legal, and Marketing teams.
• Manage logistics of our Continued Education program, including scheduling, tracking participants, creating certificates, and owning the virtual webinar platform.
• Identify process improvements to enhance efficiency and scalability across initiatives, programs, and partnerships with both internal and external partners.

Event Strategy & Execution

• Own end to end management, planning, and execution for assigned veterinary conferences and student programs under the direction of senior leadership.
• Develop detailed event plans including timelines, vendor coordination, shipping logistics, inventory management, and onsite execution strategy.
• Manage event budgets within assigned scope, track expenses, and flag risks or optimization opportunities.
• Serve as onsite program lead for designated events, ensuring seamless execution and professional brand representation.
• Translate high-level engagement goals into organized, impactful field activation plans.
• Track KPIs and develop post-event summaries highlighting insights and performance metrics.
• Recommend exhibit enhancements to strengthen brand presence and improve program performance based on competitive insights and data analysis.
• Partner with the creative team to identify print, digital, web and in-app advertising opportunities that increase brand awareness at conferences.
• Proactively communicate with field teams to address any staffing gaps and lead pre-conference training sessions for assigned events.
• Manage collateral and giveaway inventory with vendors, as well as identifying and sourcing new giveaway concepts.

What You'll Need:

• 4+ years of experience in marketing, event management, program management, or a related field.
• Demonstrated experience supporting or executing events (conference/trade show experience preferred).
• Strong project management skills with the ability to manage multiple workstreams simultaneously.
• Excellent verbal communication skills.
• Exceptional copywriting and editing skills with experience reviewing content for grammar, structure, and flow.
• Experience creating template-based marketing assets using drag-and-drop design tools.
• Familiarity with digital marketing operations, including content deployment, platform management, and basic analytics reporting.
• Comfort representing the Chewy brand professionally in onsite environments.
• Strong stakeholder management skills and the ability to collaborate cross-functionally.
• High attention to detail and exceptional organizational skills.
• Ability to lift and move event materials as needed (within reasonable accommodation guidelines).
• Flexibility to work evenings and weekends as required by event schedules.
• Ability to travel up to 35%.

Preferred Qualifications:

• Experience in veterinary, healthcare, or B2B environments.
• Familiarity with inventory management systems and marketing asset tracking.
• Experience working in a fast-paced, high-growth organization.
• Familiary with On24, Canva, Meta social platforms, Emplify, Office365, Sprinklr.

The base salary range for this role is $76,000 - $114,000.00.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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