Manage, launch, monitor, and optimize cross-channel programmatic campaigns (Display, Video, Audio, CTV). Build expertise in DSPs, provide campaign reporting, perform QA, collaborate with analytics and partners, handle spend projections and ad ops basics, and produce industry insights and POVs.
Good Apple is looking for an Assistant Strategist, Programmatic, to join our amazing team. Programmatic is the method of digital media buying through software platforms and automation. Programmatic media buying is growing every year and is regarded as the future of digital advertising.
As a key member of the Programmatic team, you will be responsible for managing Programmatic campaigns, including campaign creation, QA, optimization, and insights. You will be responsible for learning the key elements of audience-based media planning and cross-channel programmatic campaigns, including but not limited to: Display, Video, Audio, Connected TV, and more.. At Good Apple, everything we do is centered on our clients' objectives and success, so you will be working closely with other technical specialties, including SEM, Paid Social, and Analytics.
This Job Will Be A Great Fit If…
- You are naturally curious and a generally positive thinker
- Have great attention to detail and enjoy software platforms and analytics
- Can successfully manage time and priorities in a fast-paced, dynamic environment
- Like getting hands-on technical expertise to build a foundation in digital media buying
- Have an entrepreneurial spirit and can collaborate well in a team atmosphere
- Love asking questions and thinking critically
- Enjoy speaking and writing concisely and persuasively
Job Responsibilities:
- Develop, launch and optimize cross-channel campaigns while building expertise and mastering leading Programmatic ad platforms (DSPs) such as the Trade Desk, Google Display & Video 360, PulsePoint, and others.
- Provide reliable and accurate campaign reporting on a daily, weekly, and monthly schedule
- Closely monitor real-time campaign data, identify issues or opportunities, and make optimization changes to improve campaign performance and scalability.
- Launch, manage, and optimize Programmatic campaigns across multiple platforms. Assist in the development of tactics and bidding strategies in buying platforms such as Trade Desk, Google Display & Video 360, PulsePoint, and others.
- Learn the basics of ad operations to ensure all creative specs and implementation are in compliance with policy
- Collaborate with external partners and the internal analytics team to resolve any technical or quality issues
- Perform monthly accruals, accounting, and update campaign spend projections
- Write POVs and summaries of key industry events, conferences, and partner updates.
- Develop technical skills in digital ad platforms, including ad servers, DSPs, audience data partners, brand safety providers, and more.
Desired Skills & Experience:
- At least 3 months of work or internship experience, preferably in media planning and buying
- Strong interest in Digital Media
- Strong problem-solving and analytics skills. Experience in Google Analytics a plus.
- Advanced computer skills (Excel, PowerPoint, Word, Google Suite). Comfortable with formulas (Vlookup, etc), pivot tables, chart creation, and template building
- Experience in learning and mastering an advanced software platform
- Desire to work on some of the most exciting pharma and e-commerce brands
- Digital advertising certifications and experience (Google Ads, Trade Desk, etc.) a plus
- Bachelor’s Degree or equivalent, preferably in a quantitative or analytical-related field
Good Apple New York, New York, USA Office
New York, NY, United States
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