Lead and execute retention marketing campaigns, manage QA processes, analyze performance metrics, and collaborate with creative teams to enhance customer engagement.
Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.
You will:
- Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards.
- Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations
- Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty
- Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements.
- Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and merchandising teams to deliver personalized, high-performing campaigns.
- Maintain consistent website updates reflecting the marketing calendar such as: promotional banners, landing pages, and messaging to align with the retention marketing calendar and ensure timely, relevant customer experiences.
- Support the Growth team’s day-to-day execution and optimization of paid media campaigns, including ad building, creative testing, budget allocation, and A/B testing across all dimensions (creatives, landing pages, etc.)
- Contribute to ad-hoc projects and operational tasks that help the marketing team scale more efficiently.
You are:
- A marketing professional with a deep passion for retention marketing channels
- A highly pragmatic, inquisitive, geared to action individual
- Someone who is proactive and anticipates the next question
- Creative, with a proven ability to conceptualize and bring to life new themes and concepts
- A strategic thinker, able to break down big initiatives into smaller milestones
- Someone who works methodically to reach your goals
What you'll bring:
- 2-4 years of marketing experience with an e-commerce first brand/retailer
- Experience working with Klaviyo and/or Sailthru an added bonus
- Skilled email coder using HTML, CSS, template scripting a plus
- Excellent communication skills and attention to detail
- Ability to execute and QA day-to-day operational tasks flawlessly
- Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learnings
- A cross-functional collaboration mindset with experience working in cross-functional project teams in a startup environment
Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive, collaborative team that is as diverse as, if not more than, the products we ship.
Top Skills
CSS
HTML
Klaviyo
Sailthru
Bespoke Post New York, New York, USA Office
151 W 25 Street, Fl 5, New York, NY, United States, 10001
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