Associate, USWA Marketing Team, SMA Marketing

About this role

The Team:

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

 

The Senior Associate of SMA Marketing will support our SMA solutions business with a focus on developing compliant, high-impact marketing content for US market offerings. This role will partner closely with Marketing, Strategic Accounts, Global Product Solutions (GPS), and Legal & Compliance to ensure all collateral, narratives, and digital activations meet Citi and BlackRock branding, legal, and regulatory standards.  This role will be instrumental in building a content strategy and arsenal for both the Private Banking and Citigold offerings for Citi and eventually exporting the arsenal to other key partner firms.

Responsibilities:

Content Development & Management

• Develop, update, and maintain marketing collateral and narratives for new offerings to expand our SMA Solutions business using approved language and disclosures.

• Leverage AI capabilities to increase efficiency of collateral development and management

• Ensure all materials include accurate disclaimers, footnotes, and sub-advisor language in accordance with Citi and BlackRock legal requirements.

Branding, Naming & Compliance Alignment

• Partner with Brand and Legal teams to apply approved naming conventions, logo lockups, and written treatments across all materials.

• Support reviews and updates related to supported, branding sensitivities, and global sub-advisor terminology considerations.

• Track and document compliance approvals and required updates in coordination with Legal & Compliance partners.

Digital & Platform Support

• Support refresh and ongoing updates to the web eco-system with LLM requirements in mind, ensuring content is current, compliant, and aligned with broader platform narratives.

Cross-Functional Collaboration & Process Support

• Work closely with marketing leads to support overall coordination, stakeholder alignment, and content prioritization.

• Partner with Project Management to track deliverables, manage timelines, and flag risks related to content development.

• Contribute to process definition and future-state planning for content and data automation, including fact sheet automation post-Aladdin integration.

Qualifications:

Required

• 3-4 years’ experience in digital marketing, content development, and/or product marketing, preferably within wealth management, HNW, SMA, or investment solutions.

• Demonstrated experience developing compliant financial marketing content in partnership with Legal and Compliance teams.

• Strong attention to detail and ability to manage multiple content streams simultaneously.

• Proven ability to collaborate across multiple teams in a matrixed reporting environment.

Preferred

• Familiarity with LLM models, web ecosystems, digital marketing, SMA platforms, or digital distribution hubs.

• Experience working within large asset managers or global financial institutions with complex branding and regulatory environments.

Scope & Focus

• US market offerings only

• Individual contributor role with high visibility and cross-functional engagement

• Emphasis on execution, compliance rigor, and scalable content development

For New York, NY Only the salary range for this position is USD$100,000.00 - USD$135,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance. For Princeton, NJ Only the salary range for this position is USD$90,000.00 - USD$120,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

 

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.