Associate Vice President, SEO

Move Your Career Forward with DAC as an Associate Vice President, SEO

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Associate Vice President of SEO will have the unique responsibility of helping to further define our SEO/GEO offering and further integrate our services with our other offerings such as Content Strategy, Creative, Location Optimization, and Paid Media (SEM in particular). As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of SEO/GEO in order to provide value to clients and internal DAC resources.

The key objectives for this role are four-fold:

• Ensure DAC’s SEO/GEO offering is in line with the expectations of both the industry and ourselves as an award-winning agency. This includes working with the SVP Media to draft new/updated client-facing offerings.
• As a senior team member, lead the charge for integration amongst other relevant DAC groups (Content Strategy, Creative, Location Optimization, and Paid Media/SEM in particular). Identify areas of integration, assemble teams appropriately, and oversee the execution of these.
• As a thought leader within the agency, to be at the forefront of AIO/GEO and innovation, generally, and specifically as relates to SEO. Share this knowledge broadly within the org.
• Build and lead a world-class SEO team that can scale with the needs of the agency’s business. This role requires a proven ability to manage growing teams in the face of change, including ensuring team knowledge is current, staffing and resourcing is effective for our client mix, and work is distributed appropriately across the team.  Effective team management is as important as in-depth knowledge of the changing SEO/AIO/GEO space.

What You’ll Do

• Take ownership of collaboration/working hand-in-hand with all relevant DAC teams to create truly integrated, market-leading SEO/GEO programs/offerings for our clients, including the required measurement of these programs
• Hire, train and build out a world-class team in a way that satisfies the needs of existing clients, and includes the skillset, talent, and roles/levels necessary to scale for future needs and growth
• Act as DAC’s most senior-level client-facing subject matter expert for clients that have significant SEO programs even/especially when you are not on the account(s) yourself
• Be at the forefront of AI and innovation for the agency, including working on internal projects, and identifying and spearheading new initiatives
• Ensure UK/EU team is fully integrated and supported in the same way as the North American team, and able to support DAC’s UK/EU offices appropriately. Stay up to date on staffing needs/clients/pitches/etc. across all offices.
• Support internal training initiatives including authoring materials and leading training sessions on key SEO/GEO initiatives, new offerings, etc.
• Create sales/pitch and marketing materials
• Assist in development of new business pitch materials; attend and present in pitches
• Provide thought leadership where applicable, including within DAC’s owned content as well as conferences and events
• Demonstrate expert-level knowledge of SEO/GEO and its impact to business
• Stay up to date with the industry, including trends, new vendors, etc. and ensure that information is shared with relevant DAC teams
• Track and measure program health and report on it to Senior Vice President Media, agency executives and account teams, as required

Preferred Requirements

• 15+ years of relevant experience in SEO, including technical and content (on-site, off-site including marketplaces), LLMs/AI/GEO, and relevant programming languages
• Form relationships internally with key stakeholders
• Demonstratable comfort in all elements of SEO/GEO
• Effective and impactful communication at all levels
• Experience across multiple industry verticals and types of SEO projects
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of industry trends and topics – staying up to date
• A growth mindset for expanding opportunities within the client base
• A growth mindset for expanding an agency’s offering
• Eager to understand, test and implement new-to-DAC methodologies with a view to improving service offering

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits
  • Generous PTO, wellness initiatives and parental leave
  • Retirement saving plans
  • Opportunities for continued learning and professional development
  • A supportive, collaborative, and casual work environment

How We Work

This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected].

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $185,000 to $200,000 USD. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.