Audience Engagement Manager

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our New York City office.

he Audience Engagement Manager helps contribute to the expansion of our key VIP audiences across a multitude of our Real Estate and Wealth Management events through a variety of different channels (email, social, phone and in-person). The key focus is generating new VIP attendees to attend our events, assisting with the generation of new leads for delegate sales and sponsorship and taking responsibility for the delivery of sponsorship items such as 1-to-1 meetings and private briefings. 

Areas of responsibility and accountability

• Contribute to the expansion of the audience within the events that you work on (VIPs and key influences) using email, research, relationship building and your network.
• Utilize email design best practice and our ‘Tone of Voice’ copywriting principles to maximize conversions.
• Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
• Contact selected, qualified individuals to discuss and confirm attendance and secure their participation in various structured networking and formats.
• Ensure VIP confirmations are logged and uploaded to the system (Visit)
• Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
• Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
• Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
• Build strong relationships with VIPs to create brand commitment and loyalty.
• Ensure successful delivery of private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings
• Conduct research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.
• Help develop the online community through digital media channels.
• Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
• Validate the eligibility of incoming requests for VIP (and other key stakeholder) passes. Check with Senior if unsure of eligibility.
• Keeping year on year tracker updated and sharing weekly updates with production, Head of Audience.
• Assisting with training of new or less experienced colleagues
• Taking on extra projects to help drive new initiatives within the Audience Engagement team

What You'll Produce

• High quality VIP email campaigns to contribute to the expansion of our key audiences
• Growth in our databases from own research
• Regular retention (keep in touch) emails, social media outreach and social media posts
• Invitations to sponsored sessions (such as private briefings and 1-on-1 meetings)

Measure of Success

• Achievement of VIP campaign targets per project, including:
  • VIP numbers
  • Retention of VIPs confirmed vs shows onsite
  • Deliverable/facilitation targets met
  • Assisting overall event team in ensuring revenue and GP achieved per event

1+ Year experience within events or related industry knowledge (real estate/finance) is preferable

Knowledge & Skills

• A strong verbal and written communicator who can confidently liaise with all levels internally and externally
• Excellent copywriting skills
• Willingness to learn and ability to demonstrate creativity with impactful results
• Detail-oriented and extremely organised 
• Confident using Microsoft Excel, Word, Outlook
• Adaptable to change and a fast-paced environment 
• Positive can-do attitude.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $70,000- $78,000 based on experience. 

This posting will automatically expire on March 6, 2026.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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