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The B2B Demand Generation Manager will develop and execute demand generation programs to drive leads, pipeline, and revenue, collaborating closely with marketing and sales teams.
EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
We’re hiring a B2B Demand Generation Manager to join our Marketing team at EMARKETER.
The Role and Team:
The B2B Demand Generation Manager owns the strategy and execution of integrated demand generation programs that drive qualified leads, pipeline, and revenue across EMARKETER’s subscription and media offerings. This role is responsible for full-funnel campaign orchestration, from acquisition through expansion, with a strong focus on measurable performance and ROI. You will work closely with Product Marketing, Sales, Paid & Social Media, Marketing Operations, and Revenue Operations to ensure cohesive messaging and strong funnel outcomes.
This is a hybrid role based out of our New York City office, with regular in office expectations.
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
- Strategic and analytical: Understands how to build and scale pipeline in a B2B environment using data to inform decisions and optimize performance.
- A strong storyteller: Able to translate product positioning and strategy into compelling, integrated campaigns across multiple channels.
- Customer journey focused: Experienced in designing and optimizing full-funnel and account-based marketing programs that support acquisition and expansion.
- Solution-oriented: Approaches challenges with a test-and-learn mindset, building integrated campaign strategies aligned to business priorities.
- Highly collaborative: Thrives in cross-functional environments and builds strong partnerships across Marketing, Sales, and Operations.
Key Responsibilities:
- Develop and execute annual B2B demand generation plans aligned to pipeline and revenue goals.
- Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities.
- Own integrated campaign strategy across email marketing, lead nurturing, ABM, web, digital and in-person events, and third-party partnerships.
- Design and optimize end-to-end prospect and customer journeys from lead acquisition through MQL, opportunity, and revenue.
- Partner with Product Marketing to ensure campaigns align to product positioning, launches, and priority segments.
- Collaborate with Sales, Marketing Operations, and Revenue Operations to define targeting strategies, account coverage logic, and performance optimization.
- Diagnose funnel performance, identify conversion gaps, and implement improvements to increase pipeline contribution and ROI.
- Manage vendors or agency partners supporting demand generation initiatives, as needed.
Desired Skills & Experience:
- Deep experience in B2B demand generation or lifecycle marketing, with demonstrated success driving pipeline and revenue through integrated programs.
- Strong expertise in email marketing, lead nurturing, ABM, and multi-channel campaign orchestration.
- Proven analytical skills with experience measuring performance across MQLs, opportunities, pipeline impact, and ROI.
- Hands-on experience with marketing automation and CRM platforms, with Salesforce Marketing Cloud strongly preferred.
- Demonstrated use of AI to improve efficiency, personalization, or performance optimization.
- Background in B2B marketing within research, data, media, or adjacent industries preferred.
Salary & Benefits:
- Base salary: $110,000 to $125,000, dependent on skills, experience, and competencies
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience.
US pay range
$110,000—$125,000 USD
About EMARKETER
EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.
At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication.
What We Value
Our people are the foundation of our success. Guided by our values, we:
- Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
- Work as One Team: We collaborate with trust, accountability, and transparency.
- Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
- Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.
If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.
Top Skills
Salesforce Marketing Cloud
EMARKETER (emarketer.com) New York, New York, USA Office
One Liberty Plaza, 9th Floor, New York, NY , United States, 10006
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