B2B Marketing Coordinator

About Crossover Health

Crossover Health is creating the future of health as it should be. A national, team-based medical group with a focus on wellbeing and prevention that extends beyond traditional sick care, the company delivers an entirely new model of healthcare—Primary Health—built on the foundation of trusted relationships, an interdisciplinary care team approach, and outcomes-based payment. Crossover’s Primary Health model integrates primary care, physical medicine, mental health, health coaching, care navigation and more, and delivers care in surround-sound—in-person, virtually and via asynchronous messaging. Together we are building a community of members that embraces healthcare as a proactive part of their lifestyle.

Job Summary
 

The B2B Marketing Coordinator is a critical role focused on the execution and optimization of the B2B marketing strategy for Crossover Health. The key responsibility will be to support the development and execution of the B2B marketing strategy with a focus on increasing market awareness and generating demand for Crossover among target audiences, and developing sales enablement tools that support sales in telling the Crossover story in the market. Work will focus on driving leads, supporting funnel momentum and supporting the sales organization in achieving revenue goals. They will work closely with the sales team, marketing operations, creative & brand teams, product management, external vendors (as needed), and other key stakeholders to ensure alignment and drive sales success. The Coordinator, B2B Marketing must have excellent written, visual, and presentation skills to help communicate concepts in a professional and persuasive way with a focus on metrics — being responsible for measuring, monitoring, and optimizing all aspects of the B2B marketing efforts.

Job Responsibilities

• Support the development and communication of a clear vision and strategy for B2B Marketing activities, aligning them with broader organizational business objectives,  revenue goals and cross-functional strategies. 

• Executes and optimizes demand generation programs and campaigns, ensuring they are targeted, integrated, measurable and impactful across active channels including email nurture and webinar campaigns.  Test and assess effectiveness, make recommendations, iterate.

• Partners cross-functionally on development and execution of B2B content calendar focused on awareness, demand generation and thought leadership 

• Works closely with cross-functional teams, including sales and sales operations, data analytics, product  and others to ensure alignment and effectiveness of B2B marketing  strategies.

• Leverages key performance metrics to track the effectiveness of demand generation activities, and uses data-driven insights to optimize programs for maximum impact and ROI.

• Collaborates cross-functionally to integrate and optimize marketing and sales technology platforms—including CRM, marketing automation, and performance attribution tools—to enhance B2B campaign execution, measurement, and optimization.

• Stays informed about industry trends, employer preferences, competitive landscape, buyer personas / buyer journey, to inform strategic decision-making and drive innovation in B2B marketing strategies and tactics. 

• Establishes and maintains regular updates and reports to senior management on the development, execution, performance and optimization of B2B Marketing strategies, highlighting successes, challenges, and opportunities for improvement.

• Present marketing strategies, plans and analyses, recommendations and performance updates to key stakeholders. Communicate complex subjects in clear, simple terms.

Required Qualifications 

• Bachelor's degree 

• Minimum 3  years experience in B2B Marketing, Sales Enablement, Product Marketing, or related field

• B2B Healthcare experience strongly preferred 

• Strong verbal and written communication skills for creating content, delivering presentations, and working cross functionally

• Creative and strategic thinker, able to multitask in a fast-paced environment while functioning as a member of a highly collaborative, distributed, and cross-functional team

• Proficient in general Apple Software, Google Productivity suite, Salesforce and Microsoft Office

• Strong organizational and project management skills with ability to work both collaboratively and independently

• Proficient in analyzing sales data and metrics to assess the effectiveness of enablement programs 

• Adherence with strict healthcare industry compliance laws and policies

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Physical Job Requirements

• May require occasional travel.

• May require  standing, walking and sitting for extended amounts of time

• Occasionally lift and carry items weighing up to 50 lbs

• Manual and finger dexterity and hand-eye coordination

• Requires corrected vision, hearing and speech within normal ranges. 

• Must be able to effectively communicate with team members

The base pay range for this position is $63,159.00 to $82,107 per year. Pay range may vary depending on work location, applicable knowledge, skills, and experience. This position may be eligible for an annual bonus opportunity and comprehensive benefits package that includes Medical Insurance, Dental Insurance, Vision Insurance, Short- and Long-Term Disability, Life Insurance, Paid Time Off and 401K.

Crossover Health is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected].

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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