B2B Marketing Manager

Company:Marsh Corporate

Description:

We are seeking a talented individual to join our Marketing & Communications team at Marsh. This role will be based in New York City and offers a hybrid work arrangement, requiring a minimum of three days per week in the office.

As a B2B Marketing Manager, you will play a key role within the Marsh US Marketing & Communications function in shaping and executing innovative marketing strategies that drive client engagement and support business growth. You will partner closely with key business units, translating strategic goals into compelling campaigns that generate leads and foster meaningful connections. Your expertise will enable you to plan, measure, and optimize data-driven initiatives, ensuring impactful audience engagement. Join us to lead cross-functional collaborations and make a tangible impact on our company's success!

This is an excellent opportunity for a strong marketer to contribute to aggressive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan’s global marketing & communications organization.

We will count on you to:

• Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units
• Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns
• Optimize target engagement through audience and journey mapping
• Lead the development of compelling audience- and narrative-driven content strategies - including competitive value propositions, client-centric messaging, and points of view
• Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation
• Oversee in-person event strategies, agenda development, messaging, and branding
• Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue
• Leverage client insights and behavioral data to inform strategy and campaign development
• Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda
• Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan

What you need to have: 

• Bachelor's degree with a major in Marketing, Communications or Business Administration
• 5-7 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable) leading large projects or marketing initiatives
• Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tactics
• Proven ability to serve as a trusted partner to internal stakeholders, and to cultivate meaningful relationships with business leaders
• Experience in the utilization of marketing automation to drive always-on audience engagement
• Experience in data analysis and interpretation for strategic decision-making

What makes you stand out?

• The capability and drive to think strategically, speak positively, and move quickly.
• Strong grounding in audience insights

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact on colleagues, clients, and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $24 billion and more than 90,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected].

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.

The applicable base salary range for this role is $65,500 to $131,100.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.