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The BizDev Lead at Partnerbrite will focus on closing new partnerships with sports teams, managing sales cycles, and promoting the Partnerbrite platform within the WSC ecosystem while ensuring stakeholder engagement and collaboration.
Description
About Partnerbrite:
Partnerbrite is an advertising technology platform built for sports rights holders, and part of WSC Sports.
We enable teams and leagues to monetize their audiences through targeted, performance-driven media sold to sponsors, partners, broadcasters, and brands. By connecting fan data with digital media activation, we turn audiences into measurable commercial outcomes.
This allows rights holders to:
- Drive incremental sponsorship revenue
- Offer targeted media beyond traditional assets
- Prove ROI on partnerships
- Unlock new digital revenue streams
Partnerbrite can be sold as a standalone monetization platform or as part of the WSC ecosystem, combining content, audience, and media activation into a single commercial solution.
RequirementsWhat You'll Do:
New Business:
- Close new partnerships with teams, leagues, and rights holders
- Deliver against annual new logo and revenue targets
- Build and manage a strong pipeline
- Lead full sales cycle from prospecting to close
Problem-Led Selling:
Sell against core challenges:
- Under-monetized fan data
- Limited targeted media for sponsors
- Lack of measurable ROI
- Disconnected content, data, and media
Stakeholder Selling:
- Sell across multiple departments within rights holders, recognising each has different commercial objectives and challenges
- Clearly translate Partnerbrite’s value into relevant outcomes for each function (revenue growth, audience monetisation, campaign performance, and data activation)
- Navigate and close complex, multi-stakeholder deals
WSC Ecosystem Selling:
- Leverage WSC’s client base to drive adoption
- Work closely with WSC teams while owning Partnerbrite sales
Collaboration:
- Shape commercial propositions with internal teams
- Help rights holders package and sell fan-targeted media
- Feed market insight into product and positioning
What You'll Need:
- Proven success selling into sports teams, leagues, or rights holders
- Strong understanding of sports revenue models
- Experience selling adtech, data, or performance media
- Track record closing complex, multi-stakeholder deals
- Bonus - experience packaging and selling sponsorships for sports organizations
Core Skills:
- Strong commercial instinct
- Able to sell nuanced propositions (standalone vs ecosystem)
- Clear, outcome-focused communicator
- Well-networked in North American sports
- High ownership and self-sufficient
Success Metrics:
- New logos and revenue
- Pipeline value and conversion
- Multi-department adoption within accounts
- Brand recognition and positioning within commercial ecosystem of sports organizations and brands
Compensation, Benefits And Perks:
This Role's ranges in salary from $160,000 - $190,000.
Starting pay for the successful applicant depends on a variety of job-related factors, including, but not limited to, the candidate’s qualifications, skills, experience and education.
On top of the base salary, the benefits available for this position are:
- Equity - We’re all in this together so we want to share the rewards
- 100% health insurance coverage on selected plans for medical, dental and vision
- 401K matching automatically
- Weekly catered lunches
- Annual subscription to a streaming service of your choice
- Plenty of fun team activities and sports events
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