Brand & Communications Coordinator

Description

ConnectOne Bank proves that putting people first is a better way to do business. At ConnectOne, we’re builders — of businesses, communities, and equity. Most importantly, we’re building opportunities. Our mission is to ensure our employees feel empowered to make important decisions, reach their potential and truly make an impact.

ConnectOne is a growth organization by design; it is part of our DNA and we take pride in seeing our employees grow with us. Founded in 2005 by an entrepreneur, we have grown into a high-performing commercial bank, inspiring a new model for our industry’s future. By embracing technology and all the ways it can help us become a world-class service organization, we support small business owners by fueling their mission. 

People First is the blueprint for our culture. It is at the foundation of everything we do and the decisions we make. At ConnectOne, you have the opportunity to be a part of a dynamic culture and team. Develop your forward-thinking skills, thrive in an entrepreneurial setting, and succeed at “a better place to be”. 

ConnectOne Bank is an Equal Housing and Equal Opportunity Lender, and a member of the Federal Deposit Insurance Corporation.

The Brand & Communications Coordinator is responsible for developing and executing marketing strategies that align with CNOB's core values. This role focuses on promoting products, services, and brand initiatives, and providing support to internal stakeholders. 

• Brand & Culture Advocacy: Support the Bank's "People First" focus and rules of engagement—maintaining a professional demeanor, working as an active member of the CNOB team, providing all clients excellent service, and always striving to make CNOB "A Better Place to Be".
• Content Development & Distribution: Support the design, development, and distribution of marketing content across platforms, including social media, digital advertising, email marketing, website as well as traditional media.
• Social Media Management: Develop and implement marketing brand programs to support the social media presence, employer brand, and internal initiatives. Facilitate Social Media Strategy and training across bank accounts including Instagram, Facebook, and LinkedIn, and implement paid social media strategies.
• Multimedia Production: Shooting and editing photo and video content to support Department objectives. This position requires time spent "in the field" across the Branch Network to capture photos, video, and stories for content creation.
• Design & Asset Management: Create and manage campaign assets with both internal and external contracted partners. Ensure a cohesive look and feel aligned with Brand Standards across bank marketing campaigns.
• Web & Internal Communications: Support the creative design and proofreading of new content supporting the bank's website. Support the creation of sales tools and informational content for team intranet.
• Event Planning & Community Engagement: Support the Bank's outreach and experience efforts, assisting with event planning and providing photo and video coverage as needed.
• Analytics & Strategy: Use analytics and engagement scores to assess the effectiveness of all media content, gather data on market segments, and track the overall success of digital content strategies.
• Compliance: Ensure marketing strategy meets federal regulations and compliance guidelines, demonstrating a knowledge of relevant Federal and State banking regulations.

• Education: Bachelor's degree from an accredited college in marketing, communications, journalism, or a closely related field.
• Experience: Five years of marketing experience, including at least 2 years of experience in social media, and/or creative content development. Experience in creative design and brand standards is required.
• Creative Competency: Strong graphic design skills, intermediate photo and video editing skills, and a good eye for brand standards are key. Must possess a passion for storytelling through digital media.
• Technical Proficiency: Proficient in Microsoft Office, Adobe Creative Suite, Canva Pro, Email Marketing, HubSpot, Turtl knowledge preferred. DSLR Photography/Videography editing is a plus. 
• Communication: Exceptional oral, written, proofreading, and interpersonal skills.
• Strategic Thinking: Demonstrated divergent thinking about marketing campaigns, alongside strong creativity and critical thinking skills.
• Leadership & Organization: Strong organizational, project, and people management skills. Must be able to mentor and guide team members and exhibit a high degree of professionalism and attention to detail.

Benefits:

• World class health, vision, and dental benefits on day one
• 401k with employer match
• Hybrid work from home (depending on role)
• Employee appreciation events (team building, softball games, food truck days, etc..)
• Employee assistance programs (EAP)
• Wellness programs (flu shot, preventive care, health programs and services discounts, etc..)
• Tuition reimbursement 
• Employee Discount perks
• CNOB Community Service Events

….and much, much more!

Studies have shown that individuals from underrepresented groups, may only apply to roles if they meet 100% of the qualifications. Roles evolve over time, especially with innovation, and you may be just the person we need. We hope you're open to learning new skills and growing with us. We encourage you to apply to continue making us “a better place to be!”

ConnectOne Bank is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

ConnectOne Bank also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If an accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.