Brand Lead/GM for New CPG Brand

Jiggly is a new functional snack brand launching soon. We’re hiring a Brand Manager / GM to own day-to-day strategy and execution across product, brand, and growth. The role is for someone who operates with a modern creative lens, can handle ambiguity, and is ready to build something from scratch.

You’ll lead both creative direction and business operations. You don’t have to be a sales expert, but you should be open to pitching—whether that’s landing distribution, brokering retail deals, or flexing direct outreach. You’ll prioritize brand growth, product development, and team culture, taking responsibility for keeping the business technically and culturally sharp.

• Develop and manage Jiggly’s brand identity, voice, and presence

• Oversee product roadmap from concept to launch

• Lead growth initiatives—from retail partnerships to community-building

• Handle supply chain, fulfillment, and basic business operations

• Create and review budgets and KPIs; optimize resources for impact

• Approve creative, content, and comms across channels (digital, social, IRL)

• Build relationships within industry and consumer spaces—press, influencers, retailers

• Support hiring and internal team development

• 3+ years in consumer brand, ops, or food/bev; startup or small team experience a plus

• Strategic, creative, and execution-driven

• Comfortable with ambiguity and quick pivots

• Willingness to pitch and sell

• Digital savvy—knows current platforms, pop culture, and how brands grow

• Track record of managing projects end-to-end

• Able to lead, collaborate, and work independently

• Real ownership, direct impact, high autonomy

• Work closely with founders who have built cult brands

• Build something from zero with space to iterate and experiment