Brand Manager, Global Innovation

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $107,360.00 to $134,200.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Introduction:

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.  We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  It’s a fun and challenging environment with plenty of opportunity to make a mark. It’s also an exciting time to be a key part of the Group’s Global Transformation to be the catalyst of Group Innovation at scale, with rigorous, simple and efficient impact.

The person needs to be a senior, experienced innovation expert, who thrives with complex projects, has strong project management and influencing skills, who knows how to truly collaborate for superior results and who is passionate about innovation.  The person should also have strong leadership and team management skills, managing a diverse team spread across different locations. They need to have that #Gamechanger spirit that will make them go the extra mile to impact the business.

Job Aim:

To deliver this vision this role will:

• Bring to life the Global Innovation team vision with both a local focus on the needs of lead markets and global partnership to co-create innovation with Brand Units.
• Develop a robust three year pipeline working across the biggest Brand(s) to influence and drive growth.
• Contribute to pipeline development across Absolut, Malibu or Kahlúa: End to End Project management to gain alignment on innovation platforms, pipeline, agenda for the region, sign-off on innovation initiatives.
• Apply Consumer Centricity, as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumers, shopper and customer at the heart of all decision making.
• Create and Manage an Innovation Roadmap & KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities.
• Foster collaboration and drive for action working with local brand teams and Global Brand Units as well as key cross functional partners.
• Proactively contribute to the global Pernod Ricard Innovation community to build and share learnings across the organization.
• Work with a diverse team of Innovation Experts:  Handling insights, ideation, development, through to go to market strategies.  This will require strong management and leadership.

Roles and Responsibilities:

• Bring Global Innovation vision to life & deliver leading edge innovation capabilities.
• Be a leader on the consumer-centric Innovation team delivering incremental sustainable growth across the portfolio. 
• Help execute the new ways of working with Global Brand Units and Market.
• Ensure that methodologies / approaches / framework developed are value add and facilitate local and global market needs.  

Drive consumer centricity across the business:

• This team member is building innovation for one of the biggest Pernod Ricard brands, thus consumer/market evidence will be needed to bring along partners.
• Leverage analytics, insights and testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision. 
• Incorporate a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts.
• Drive consumer centricity from ideation to execution.

Contribute to pipeline development on Absolut, Malibu or Kahlúa in conjunction with Local Brand Marketing Teams and Brand Unit:

• End to End Project management to gain alignment on innovation platforms, pipeline, agenda for the regions, sign-off on innovation initiatives.
• Opportunities to lead brand strategy, ideation process, design brief, development – all the steps of Front end Innovation.
• Work to move projects through the system: deliver on P&L responsibilities while balancing critical aspects of the innovation that aren’t negotiable; Partner with Sales, Commercial, Chains to maximize chances of commercial success.
• Partner with local marketing teams to support launch plans and drive successful execution.

Create and manage an Innovation roadmap & KPIs according to the business needs/strategy of the brand and markets:

• Lead the team to help identify and build innovation opportunities on a global scale. 
• Build out strategic innovation platforms that cut across the portfolio and drive big ideas for the Brand(s) to deliver incremental, sustainable innovation.
• Create a mid/long-term roadmap grounded in consumer insights, that leverage demand, and create a true sustainable advantage versus competition.
• Mine the innovation pipeline for quick wins that are relevant to the market that fit opportunities for year one launch while also building out the long-term pipeline.
• Share the innovation roadmap with strategic partners in innovation forums to drive excitement, collaboration and buy-in.
• Establish KPIs to measure innovation development progress and post launch success.

Foster strong collaboration and interaction with cross functional partners, local and global brands.

• Challenge / inspire business opportunities and identify pain-points in the local markets to identify opportunities for global synergies.
• Support best practice share outs with cross-functional teams.
• Push and support excellence in delivery (Post-Evaluation Analysis, reporting etc…).

Scope of Role:

Indirect Reports: 

• Responsible for influencing and coordinating support for innovation development working with Insights, Finance, R&D, Operations, and Sales.

Key external contacts:

• Research suppliers, creative agencies, consultants, industry experts, External Collaborators.

Key internal contacts:

• Local Marketing Teams, Global Brand Units, HQ, CI COE’s and CI planners across Brand & Market Company community.

Budget responsibility:

• P&L Responsibilities.

Geographical scope:

• International (proportion in %: 100).

Travel (as % work time):

• 5-10% (Insights work, liquid development/print runs, market/retailer visits, potential international travel to relevant Brand Unit or HQ).

Qualifications:

• Master’s degree preferred.

Proven Innovation Experience: 

• A minimum of 3-5 years relevant experience, such as supporting innovation teams in the F&B or Spirits industry in North America or globally within a large established organization; other relevant experience such as BelAlc Brand Management, within an innovation agency, within a design team, Project Management experience or technical spirits experience in R+D a plus.  
• Demonstrated ability to develop strategic innovation platforms/framework.
• Ability to deliver strong incremental innovation pipeline opportunities,
• Creative and analytical talent to optimize ideas grounded in consumer/market insights.
• Drive collaboration to move projects forward in a complex, matrix organizational structure.
• Financial experience to work the P&L and manage costs while staying true to the “must have” innovation deliverables.
• Proven ability to influence and drive action working with cross-functional teams (internal and external to Pernod Ricard).
• Languages: English (must have excellent/fluent business proficiency in written and verbal communication); Spanish or French a plus.
• Project Management Skills:  Strong project management skills – ability to drive overall project management, understand critical path and manage to deadlines in a complex environment.
• Technical skills: PowerPoint, Excel, Word, MS Teams.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support.  Check out PRUSABenefits.com for details. 

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at [email protected].

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