Brand & Social Strategist

Key Responsibilities:

•    Execute Onit's organic social strategy, editorial calendar, and day-to-day content delivery across priority channels, particularly LinkedIn

•    Create original, social-first content that drives awareness and engagement with target audiences, following established brand voice and messaging guidelines

•    Support executives with social content and thought leadership initiatives as requested, including ghostwriting and content recommendations

•    Apply and maintain Onit's brand voice and tone consistently across social and key marketing touchpoints

•    Identify and develop compelling stories from our customers, products, people, and industry using established storytelling frameworks

•    Monitor social listening insights and performance data; apply testing approaches to optimize content performance and identify improvement opportunities

•    Collaborate with content, creative, communications, product marketing, and other teams to execute assigned campaigns and content initiatives

Required Skills:

•    5+ years of experience in social media, content marketing, communications, or a related field, ideally in B2B technology or SaaS

•    Demonstrated success executing social media programs and managing content calendars for B2B audiences

•    Exceptional writing and editing skills, with the ability to adapt across brand, executive, and social voices

•    Strong instincts for brand, storytelling, and what makes content engaging

•    Experience supporting senior executives with social content and thought leadership

•    Solid understanding of LinkedIn and B2B social platforms

•    Strong collaborative skills; ability to work effectively across teams