Brand Success Manager

About Emerald

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

Emerald is seeking a highly collaborative and detail-oriented Brand Success Manager to serve as the single point of contact for internal brand and marketing teams across our B2B event portfolio. This role is responsible for understanding brand-specific needs and translating them into clear platform requirements, while coordinating with Platform Managers to ensure those requirements are implemented effectively across Emerald’s event technology ecosystem. The Brand Success Manager focuses on requirements ownership, cross-platform coordination, and stakeholder alignment, while Platform Managers retain responsibility for deep technical expertise, platform configuration standards, playbooks, training, troubleshooting, and ongoing platform enhancements.

Key Responsibilities

• Serve as the primary point of contact for brand and marketing teams for all platform-related needs, questions, and requests.
• Develop a deep understanding of each brand’s nuances, show objectives, timelines, and marketing strategies to accurately capture platform requirements.
• Gather, document, and prioritize brand and show-specific requirements across platforms, including:

• • Marketing automation
  • Event registration platforms
  • Event mobile applications
  • Billing and show setup platforms
• Translate brand requirements into clear, actionable inputs for Platform Managers and delivery teams.
• Identify and manage dependencies, sequencing, and impacts across multiple platforms to ensure coordinated and timely execution.
• Partner closely with Platform Managers to review requirements, confirm feasibility, align on approach, and support successful implementation.
• Manage timelines, milestones, and deliverables across multiple brands and shows, ensuring commitments are met.
• Validate that implemented solutions align with documented brand requirements and business objectives prior to launch.
• Proactively surface risks, gaps, or misalignment and work with Platform Managers and stakeholders to drive resolution.
• Facilitate ongoing communication between brand teams and platform teams to ensure transparency and shared understanding.
• Leverage AI-enabled tools (e.g., for requirements summarization, documentation, workflow efficiency, or insights) to improve speed, accuracy, and consistency of processes.
• Provide structured feedback and insights to Platform Managers to inform playbooks, training materials, and repeatable workflows.
• Identify recurring brand needs and process inefficiencies and recommend improvements to streamline cross-platform delivery.

Key Qualifications

• Experience working within a B2B event, tradeshow, experiential marketing environment, or related field preferred .
• Proven experience acting as a liaison between business stakeholders and technical or operations teams.
• Strong project management capabilities, including managing timelines, dependencies, and multiple concurrent initiatives.
• Comfort working across integrated digital platforms and understanding cross-system dependencies.
• Highly detail-oriented with strong organizational and follow-up skills.
• Excellent written and verbal communication skills with the ability to translate business needs into clear requirements.
• Ability to manage multiple brands and shows concurrently in a deadline-driven environment.
• Self-starter who works independently while collaborating effectively across teams.
• Solution-oriented mindset with a focus on efficiency, continuous improvement, and scalable processes.
• Experience and comfort adopting new tools and technologies, including practical use of AI to enhance productivity and workflow efficiency.

About Emerald

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $70,000-75,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].