Conduct high-volume outbound sales through 100+ daily cold calls and follow-up emails, generate qualified meetings with law firm decision-makers, achieve monthly demo targets, and build pipeline. Partner with Account Executives on handoffs and deal progression while using conferences and events as additional prospecting channels. The role requires strong communication, adaptability, consistency, coachability, and motivation in a metrics-driven environment.
FirmPilot is the first AI platform built specifically for law firm marketing. We help small to mid-sized firms generate high-intent leads and sign more cases. Our clients typically see 180%+ growth in caseload.
Most law firms rely on outdated SEO tactics, generic content, and vanity metrics. FirmPilot replaces that guesswork with precision. Our proprietary legal knowledge database ensures that content is written to rank. Real-time competitor analysis identifies the searches that actually convert. The platform optimizes continuously based on results, not reports.
We're scaling fast and building a sales team that operates with intensity and accountability.
The Role
This is a high-activity outbound BDR position. Cold calls, cold outreach, pipeline generation. Not passive. Not inbound.
What you'll do:
- 100+ calls per day with follow-up emails logged in HubSpot
- Convert outreach into qualified meetings with law firm decision-makers
- Generate pipeline that hits demo targets (minimum 14 completed shows per month)
- Partner with Account Executives on handoff and deal progression
- Use conferences and events as additional pipeline channels
What we're looking for:
- 2+ years in outbound sales, SDR, or business development
- Comfortable with high-volume cold calling
- Consistent, coachable, and motivated by targets
- Strong verbal communicator who qualifies and adapts in real time
What to expect:
- Metrics-driven environment with clear expectations
- Supportive team with shared learnings and direct feedback
- Compensation that scales with production
Pursuant to applicable pay transparency laws, the base salary range for this role is $60,000 to $80,000, with additional commission based on performance.
In addition to base salary and commission, FirmPilot offers:
- 100% premium cost for employee: health, dental, and vision coverage
- Discretionary paid time off
- 11 holidays observed, and 2 floating holidays
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