Business Manager, Social Branding

Who You Are:

The Business Manager should have 2-5 years’ account management experience and will be involved with every aspect of integrated social campaigns for our Nissan client.

You will own several different social-first campaign workstreams and drive them forward autonomously with oversight from a Sr. Business Manager. You should be a proactive problem-solver with the ability to take detailed briefs and multiple sources of information and distill them into a clear plan of action for both internal and client teams alike. To do so, you will work closely with internal departments, interagency partners, and your clients to bring together strong collective thinking and campaigns that break through.

The role requires careful client management, so strong organizational skills and client-facing experience is a must. You should be able to build camaraderie and trust with your clients and internal teams.

To be successful in the role, you should have primary experience in social media, video production, and a strong understanding of integrated campaign management across different channels including experiential and partnerships.

You have mastered the art of “storytelling” and are able to develop and confidently present a compelling argument. You present complex information in a way that is easily understood. And demonstrate good business sense in thinking like a client, consumer, and competitor.

Position Summary:

The Business Manager will establish close client relationships, lead client and internal meetings, and partner and collaborate with Project Management to make sure the work is delivered on time, on brief and on budget. The BM will also be responsible for tracking all client approvals, trafficking finished work, and managing the final assets.

• Strong ability to develop, manage, coordinate and implement integrated social media and/or partnership-driven campaigns from client business objectives.
• Leads campaigns with social mindset – has a love for social media, understands the landscape, fluent in what’s going on in culture
• Understands the account, the clients and competitors’ business and the process well enough to have answers to most client questions in the moment
• Oversee monthly finance updates and production budgets. Ensure approval of estimates before starting jobs. Support reconciliations.
• Articulate point of view on work. Can formulate a strong POV on deliverables and understands how to bring together different workstreams in a cohesive way.
• Ensure projects have clear objectives, timelines, ownership and deliverables.
• Have articulate conversations with clients to manage feedback to get our best work through.
• Work closely with strategy to identify emerging trends to drive innovation. Monitor the competitive landscape to see what other brands are doing.
• Is comfortable bringing together IAT partners, vendors, and clients to form unified vision
• Goes the extra mile to make way for good work and a good meeting
• Masters trafficking, asset management, and server management
• Drives projects forward on a daily basis
• Anticipates storms on the horizons, develops solutions and flags to those who can help
• Empathetic to not just the team but also the client
• Builds team relationships easily and adds to the dynamism of a team
• Motivates the team and senses what they need

What you know, are interested in or just keep an eye on:

• Best in class social activations, campaigns and memes.
• Social publishing best practices and tools (CMS, Analytics, Benchmarking, Listening; Monitoring).
• Community management and engagement principles, with platform specificities in mind (some understanding of social media algorithms and key cultural uses).
• Paid Social principles and opportunities (dark posting, amplification, Facebook and Google platforms, eye for CTAs and redirections when needed, etc.).
• Influencer marketing principles and opportunities.
• When we meet please tell us about your fav subreddits, the best Twitter threads you’ve come across, what your TikTok FYP looks like, etc.

Who We Are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within TBWA, AdWeek’s 2024 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.

TBWA\Chiat\Day Values

Good enough is not enough. 

Grab an oar.

Be more human.

Play like a pirate.

Doing the brave thing is about courage. 

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people. 

Location: 

Given the nature of our Business Leadership team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City in the near future (first 60 days of employment). 

The annual salary range for this role is $60,000 - $80,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable. 

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.