Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.
What the Role Is
Babylist is hiring a Consumables & Diapering Buyer to join our growing e-commerce team. In this role, you will develop and execute business strategies and assortment plans for the high-growth Consumables and Diapering departments, aligned with divisional and company-wide goals. You will identify opportunities to grow the business while maximizing profitability and operational efficiency as we scale.
You will lead strategic vendor partnerships, drive cross-functional collaboration, and work closely with teams including Inventory Management, Operations, Site Merchandising, Marketing, Content, Data, and Product. We’re excited about you because you’re an analytical thinker who is passionate about product and thrives in a fast-paced, ever-evolving environment.
Who You Are
- You have 5–6+ years of experience in a retail buying or merchandising role, with demonstrated experience in e-commerce
- You have strong analytical and Excel skills, with the ability to interpret quantitative data and translate insights into actionable strategies
- You have experience managing third-party vendor relationships, balancing both internal and external financial goals. You have specific experience working within CPG and understand how to drive successful business within the category
- You are a strong, creative negotiator with proven success landing terms that help meet both performance and profitability targets
- You are flexible and adaptable, able to navigate changing priorities while identifying efficiencies and improving existing processes
- You communicate clearly and effectively, and you have experience partnering cross-functionally with teams including Product, Design, Editorial, Customer Service, and Logistics
- You thrive in a startup or high-growth environment, are adaptable to change, and can operate with a scrappy, solutions-oriented mindset
- You are excited by consumer products, innovation, trends, and merchandising, with relevant category experience preferred
- You are highly detail-oriented and able to uncover opportunities within large and complex assortments
How You Will Make An Impact
- Own assigned departments and/or categories, including responsibility for sales, margin, and profitability targets, while managing associated vendor relationships
- Develop the strategic vision for owned brands and execute merchandising strategies, including owned brand launches, to achieve financial goals
- Build and manage strategic relationships with large national brands, ensuring alignment on joint business planning objectives such as sales growth, profitability, and co-op investment
- Translate registry behavior and customer insights into thoughtful assortment decisions that balance customer needs, value, and long-term category growth
- Introduce and refine processes that improve efficiency and scalability for the broader e-commerce team
- Partner with the Site Merchandising team to shape on-site presentation, storytelling, and assortment visibility
- Lead profitability optimization initiatives across all areas of the P&L in close collaboration with Planning and Operations
- Stay ahead of emerging trends through data analysis, vendor relationships, and market research to ensure Babylist’s assortment remains best-in-class and highly differentiated
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$104,633 to $125,595
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Important NoticesInterview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.
Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.
You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.
Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.
Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.
SMS Consent
You may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.
Top Skills
Similar Jobs at Babylist
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

