Campaign Marketing Manager (AI Enterprise)

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

Job Posted: January 16, 2026

About Zapier:

We’re humans who simply think computers should do more work. At Zapier, we’re not just making software, we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Zapier is hiring a Campaign Marketing Manager to lead scaled outbound powered by product engagement signals and usage data. This role owns how thousands of product data points are turned into prioritized, timely outreach that reaches the right customers when it actually makes sense.

You decide who to reach out to and when outreach is earned. You care about the craft of outbound and the people on the other side of it. You love the moment when product insight, timing, and creativity line up and an email is actually worth sending.

• 5+ years of B2B marketing experience, with deep focus on Enterprise outbound programs

• Proven success writing high-performing sales emails at scale

• You’ve run integrated, complex campaigns across digital, events, partner channels, and you know how to measure impact.

• Strong understanding of enterprise buying behavior in AI, automation, or transformation

• Comfortable testing, iterating, and scaling programs across large audiences

• AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance

• Hands-on experience with HubSpot, Gong Engage, and modern outbound engagement platforms.

• Lead campaign planning: Use product usage and intent signals to define outbound priority, timing, and audience selection

• Write and refine sales-ready outbound messaging aligned to enterprise AI use cases

• Partner with Product Marketing to translate positioning into outbound-ready narratives

• Work with RevOps to define targeting, routing, attribution, and performance benchmarks

• Enable Sales with sequences, messaging frameworks, and activation guidance

• Measure impact across reply rate, meeting booked rate, pipeline sourced, and conversion

• Continuously test subject lines, messaging angles, personalization, and formats to improve efficiency

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.