At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Cannabis Ambassador
Location: NYC (Stamford, CT)
Job Type: Full Time | Exempt
Travel Requirements: Up to 75%
About the Role: The Cannabis Ambassador is responsible for driving local brand engagement and education across Curaleaf outlets and third-party dispensaries. This role supports the local sales team by delivering brand and product training to Curaleaf staff and independent dispensary teams. Additionally, the Ambassador will lead consumer engagement initiatives, including in-store demos, and participate in trade and select non-retail events. The position also involves collaboration with local Curaleaf influencers to strengthen brand presence.
What You’ll Do:
Drive Brand Education Across All Regional Touchpoints
- Implement training across all commercial touchpoints for Curaleaf.
- Partner with sales teams to organize training schedules and frequency.
- Manage training for both wholesale and Curaleaf retail staff.
Develop and Deploy Regional Education Materials
- Customize brand training materials for regional audiences.
- Train regional Curaleaf personnel on category, brands, and products.
Influence, Inspire & Incentivize
- Build strong relationships and brand loyalty within the trade community.
- Execute dispensary incentives to drive sales and reinforce product knowledge.
- Deliver branded merchandise and swag to dispensaries, especially third-party stores.
Be the Go-To Expert for Regional Retailers and Consumers
- Represent the brand at select consumer events, answering questions and presenting products.
- Maintain consistent communication with regional sales teams (internal and external).
- Implement digital training programs across the region.
Design and Support Product Launches
- Collaborate with product and brand teams to develop training materials for new product introductions.
- Ensure field teams are fully engaged and educated on new items.
What You’ll Bring:
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience:
- 2–3+ years of experience in cannabis and cannabis science.
- Engaging public speaker; skilled in influencing audiences.
- Adept at calendar management.
- Experienced in product training or sales.
- Worked in regulated industries.
- Ability to travel up to 75% throughout the region.
- Must reside within the assigned sales region.
Even Better If:
- Training or teaching accreditations.
- Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma) strongly preferred.
- Significant budtender experience or counter sales in a dispensary.
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
- Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.
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