Casino Social Media Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Casino Social Media Associate you'll play a vital role in managing and fostering a positive and engaging online community across various social media platforms. You'll use your understanding of social media platforms, excellent communication skills, and ability to problem solve while creating social content. In addition, you'll use your understanding of the online casino space to help shape the DraftKings Casino & Golden Nugget online presence, creating social assets in real time, and driving engagement to the social handles. You'll have the opportunity to contribute to the brand's success by creating exceptional social content and building a vibrant online ecosystem.
What You'll Do

• Create engaging social media content optimized to respective social platforms, including graphics and videos.
• Curate social content with an understanding of storylines in sports culture, pop culture, and sports betting.
• Plan and schedule posts across various social media platforms, such as Instagram, TikTok, Twitter/X and Facebook, while monitoring and responding to comments and mentions, fostering positive interactions with the audience.
• Assist in maintaining a content calendar, ensuring regular and consistent posting.
• Stay updated on social media trends and best practices to implement in content strategy.
• Create simple graphics and visuals using Photoshop.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• Strong knowledge of the Online Casino space.
• In-depth knowledge of major social media platforms (Facebook, Twitter/X, Instagram, TikTok, etc.) and their best practices.
• Exceptional written and verbal communication skills, with a keen ability to adapt tone and messaging for different audiences.
• Strong interpersonal skills and the ability to build and maintain relationships, both online and offline.
• Familiarity with Adobe Photoshop and Adobe Premiere.
• Ability to analyze basic social media metrics and KPIs with native platform analytics tools.
• Passion for and understanding of the brand's industry, values, and target audience.

#LI-JF1 #LI-REMOTE
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 56,300.00 USD - 70,400.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.