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TIAA

Client Marketing CW

Posted Yesterday
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Hybrid
New York, NY, USA
39-53 Hourly
Mid level
Hybrid
New York, NY, USA
39-53 Hourly
Mid level
Supports lifecycle and client marketing campaigns that acquire, develop, and retain clients. Coordinates go-to-market deliverables, timelines, requirements, compliance and legal reviews, team handoffs, audience segmentation, journey mapping, campaign execution, KPIs, and tactical marketing support. Requires digital marketing knowledge across email, website, search, and social channels while partnering closely with sales and marketing teams.
The summary above was generated by AI

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 11 months. This term could be extended based on company business needs.

Client Marketing
This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.
Key Responsibilities and Duties
  • Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
  • Assists with campaign execution in partnership with functional marketing team members.
  • Understands departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 3+ Years Required; 5+ Years Preferred
Physical Requirements
  • Physical Requirements: Sedentary Work

Career Level
7IC

  • Responsible for working on lifecycle marketing campaigns
  • Digital marketing generalist; need understanding of digital channels (email, website, search)

Start Date: 21-Sep-2026

End Date: 20-Sep-2027

Travel Required: No

Anticipated Posting End Date:

2026-08-31

Base Pay Range: $38.94/hr - $52.88/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

_____________________________________________________________________________________________________

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

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For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of TIAA Global Capabilities, click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

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TIAA New York, New York, USA Office

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