Communications Lead, Content Marketing (Starlink Growth)

COMMUNICATIONS LEAD, CONTENT MARKETING (STARLINK GROWTH)

Starlink is the world’s largest satellite constellation, providing fast, reliable internet to 2.5M+ users worldwide. We design, build, test, and operate all parts of the system – thousands of satellites and consumer hardware that allows people to connect within minutes of unboxing, and the software that brings it all together.
We’ve only begun to scratch the surface of Starlink’s potential global impact and are seeking a talented, self-driven individual for a position as a Communications Lead, Content Marketing (SEO, Copywriting) for the Starlink Growth team. As a key member of the Starlink team, the Communications Lead, Content Marketing (SEO, Copywriting) is responsible for developing, writing, and executing external communication strategies to drive measurable growth in key areas, including SEO performance, website optimization, landing page creation, and user experience.
This role will work cross-functionally with internal stakeholders to transform knowledge on the Starlink product into impactful content and campaigns that create value and drive growth for Starlink. To be a successful candidate, you’ll need to develop a deep understanding of Starlink products, services, and features, as well as the behaviors and needs of our target audiences. You are a strategic thinker who is equally comfortable crafting high-quality written content, analyzing campaign metrics, and identifying opportunities for growth. You thrive in a fast-paced, dynamic environment where no problem is too great and no detail too small.

RESPONSIBILITIES: 

• Own and develop Starlink’s SEO strategy to increase organic traffic and drive users to conversion
• Develop, write, and execute the publication of landing pages that drive education, engagement and conversion
• Exceptional writing and editing skills, with the ability to distill complex concepts and value propositions into crisp and user-friendly communications
• Perform keyword research to identify opportunities for content optimization and new content creation
• Serve as the Starlink landing page, SEO, and copywriting point of contact for internal stakeholders and partners for all countries & languages
• Create actionable feedback loops and strong data-driven approaches to support continuous improvement of communications
• Utilize our analytics to evaluate communications, including relevance, efficiency, quality, and thoroughness
• Collaborate effectively and drive alignment and execution with cross-functional teams (business, legal, marketing & communication, and engineering)
• Work with technical teams to address site performance issues, such as page speed and crawlability
• Manage complex, fast-moving, and unexpected communications challenges
• Own ensuring Starlink’s brand and positioning is held consistent throughout all external facing communications
• Assist in building and maintaining user journey maps using tools like Figma

BASIC QUALIFICATIONS:

• Bachelor’s degree
• 3+ years of professional experience in communications, public relations, or marketing

PREFERRED SKILLS AND EXPERIENCE:

• Degree in communications, marketing, journalism, or related field
• Excellent understanding of SEO, copywriting, and website optimization
• Excellent awareness of the business environment and ability to react quickly to protect business interests, particularly in narrow time frames
• Established skills in strategic and critical thinking, decision-making, negotiation, and relationship-building
• Ability to quickly grasp and synthesize complex issues
• Self-driven with the ability to be both strategic and stay on top of tactical execution
• Excellent attention to detail and ability to work on multiple projects in parallel
• Demonstrated strategist with keen creative instincts and expertise influencing leadership thinking in strategic communication and issues management
• Experience working with translation / localization teams to adapt emails and SEO to non-English markets
• Previous experience writing for English-speaking international markets (ex: Australia, New Zealand, United Kingdom, Canada)

ADDITIONAL REQUIREMENTS:

• Ability to work in office five days per week
• Ability to work extended hours and weekends, as needed
• Willingness to travel to other SpaceX locations and events, as needed