About Snorkel
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes.
Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
The Marketing team at Snorkel AI powers the engine behind our brand, community, and go-to-market success. We are high-ownership operators who lead independently, align cross-functionally, and deliver results. We partner with Research, Product, Sales, and executive leadership to turn complex AI work into stories the market pays attention to.
About the RoleThis is a hands-on, results-measured role. You'll find the angles inside our research, benchmarks, customer work, and executives' points of view and turn it into something that lands. You report to the Senior Director of Integrated Marketing.
Responsibilities- Own communications. Set and run the comms plan: press, podcasts, awards, and be a facilitator on organic speaking. Own the calendar, the priorities, and the results.
- Find the story. Mine research, benchmark results (e.g., Open Benchmarks Grants, leaderboards), customer wins, and market moments for angles that balance what Snorkel needs to say with what a reporter, host, or judge finds interesting.
- Pitch and place. Secure mainstream and tier-1 trade coverage, podcast appearances, and speaking slots in-house (no agency).
- Write and find the right stories. Collaborate with Research, Product Marketing, and Content to turn insights into a coordinated package: release, byline, data cut, social, podcast talk track.
- Awards and speaking. Manage awards pipeline/submissions and organic speaking proposal calendar.
You're a strategic writer who happens to be great at PR, or a PR pro who happens to write at a journalist level. You read AI coverage and know all the most influential business podcasts.
Requirements- 5+ years in communications, PR, journalism, or content roles, in-house or agency
- A portfolio of placed and published work
- Exceptional writer: you can produce a publication-ready byline in an executive's voice and a three-sentence pitch that works
- Working fluency in AI and B2B technical topics and the ability to learn fast from researchers and engineers
- Judgment for balancing company goals with what's newsworthy
- Existing or fast-forming relationships with tech and business media, influential podcasts, and technical influencers
- Comfort being measured on results, with a habit of tracking and reporting them
- Experience with frontier lab, developer tools, data/ML infrastructure, or enterprise AI companies
- Former reporter or editor
- Experience running awards programs and conference CFP submissions
- Experience using AI tools to augment research, drafting, and media monitoring
Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location.
Be Your Best at Snorkel
Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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