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Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
This Community Manager role will support all brand marketing and brand voice efforts in the social vertical. You’ll leverage innovative planning, strategy, and collaboration to build and evolve audience engagement on the Entertainment brands through the marketing lens. You’ll collaborate with peer groups across functions including Brand, Business Development, and Creative to build and execute launch programs and marketing programs. You’ll foster relationships in the social space, educate the internal and external team on emerging trends, monitor the competitive space, and integrate all initiatives seamlessly into the overarching brand marketing plans. The Community Manager will handle day-to-day execution of social community engagement and posting cadence.
What You’ll Be Working On
- Maintain internal tracker for all upcoming and ongoing projects, with details including timing, contacts, promotional windows, links to landing pages, etc.
- Manage and update asset tracker to liaise with creative counterparts on final reviews and approvals
- Day-to-day social scheduling/calendaring of initiatives and community management across platforms
- Development of platform strategies for each key project
- Develop content calendars to tease and support announcements
- Work with Integrated Marketing counterparts to understand the overarching brand marketing plans, then adapt these plans into trend-ready rollouts
- Develop KPIs and compile and interpret analytics reporting across owned channels for all initiatives
- Collaborate closely with team on aggregating announcement details for press releases and managing timelines for distribution of these announcement across social
- Develop and maintain a roster of influential creators, accounts, media personalities etc. that are relevant to the social space
- Coordinate details of giveaways, promotions
- Utilize proficiency in platforms to coordinate, host, and manage AMAs, live drops, etc.
- Manage daily administrative tasks, including: updating platform schedules, updating spreadsheets, tracking partner obligations, being mindful of best practices
Must Haves
- Bachelor’s Degree in marketing, business, or a similar field.
- Must have proficient knowledge of and passion for social media
- 2-3 year of experience as a Social Media Manager
- Must have strong computer proficiency with strength in Keynote, Squarespace, Adobe suite, all social media platforms
- Seamless communication skills with strong in-room presentation capabilities
- Exceptional at communication and building relationships
- Understand social media KPIs
- Must be able to multitask
- Critical thinker and problem-solver
- Organized and self-motivated
- Excellent time management
Primary Location Salary Range:
$80,000 - $90,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
Authentic Brands Group New York, New York, USA Office
1411 Broadway, NY,, New York, NY, United States, 10018
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