Consumer Bank Marketing Retention Lead Vice President

Job Description
Step into the role of Consumer Bank Marketing Retention Lead, where your expertise will drive innovative strategies to deepen customer loyalty and reduce attrition across our Consumer Bank portfolio. You'll be at the forefront of designing targeted retention campaigns and leveraging data-driven insights.
As the Consumer Bank Marketing Retention Lead Vice President within the Consumer Bank, you will develop and execute strategies to retain existing customers, increase engagement, and reduce attrition.
Job responsibilities

• Design and implement comprehensive retention strategies to improve customer loyalty and reduce churn across consumer banking products.
• Lead the creation, execution, and optimization of multi-channel marketing campaigns focused on customer retention, including email, direct mail, digital, and in-branch initiatives.
• Analyze customer data and feedback to identify at-risk segments, understand drivers of attrition, and uncover opportunities for engagement.
• Work closely with product, analytics, digital, and customer experience teams to align retention efforts with broader business objectives.
• Establish KPIs and regularly report on the effectiveness of retention programs, making data-driven recommendations for improvement.
• Develop targeted messaging and offers based on customer segments, behaviors, and lifecycle stages.

Required qualifications, capabilities and skills:

• 4 year degree in Marketing, Advertising, Analytics or Finance
• 7+ years of marketing experience with expertise in digital conversion strategies and innovation
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.