Content Marketing and Social Media Manager

KRAUS USA, a premium sink and faucet manufacturer is an affiliate of Masco’s Delta Faucet Company, a leading U.S. manufacturer of residential and commercial faucets, including Delta®, Brizo®, and Peerless®-branded products. KRAUS USA is known for their command of the online marketplace with an outstanding product line and brand recognition for their kitchen sinks. We strive to push the boundaries of design to create the most exceptional kitchen and bath experience possible, for an everyday life that’s beyond the ordinary.

Beyond the competitive benefits and compensation, Kraus proudly offers an exciting and fun environment, steeped in creativity and dedication to our employees and communities. We invite you to learn more about our culture and company at www.kraususa.com.

Your Role at Delta Faucet

Kraus is seeking a highly motivated and creative Content and Social Media Manager to join our Brand and Creative Team! This role will primarily focus on content creation for product launches, using a benefit-driven, consumer-focused approach. You’ll play a key role in amplifying our brand across all retail channels, social media platforms, and through influencer collaborations, crafting authentic, value-driven content that resonates with our target audiences. You’ll collaborate closely with the Brand Leader to refine and clarify our brand messaging, ensuring strong differentiation and a unique voice

Are you passionate about building meaningful, engaging content that aligns with the needs of consumers, and you’re excited to help shape a brand with a strong, distinctive voice? Then this role is for you!

Responsibilities

• Develop compelling product launch content that addresses consumer needs, emphasizing benefits and authentic value. Lead the creation of clear, concise content that communicates complex ideas effectively, ensuring messaging aligns with target audiences and strengthens Kraus' brand positioning.
• Conduct keyword research and implement SEO and SEM strategies to improve online visibility and drive organic traffic.
• Craft concise and long-format copy optimized for SEO to increase visibility and impact. Maintain a relatable tone that connects with the target audience and improves search engine rankings.
• Develop and manage marketing strategies and campaign execution for social media, email, blog, and web platforms.
• Develop and implement social media campaigns that engage target audiences, amplifying Kraus' brand across platforms. Establish a distinctive social media voice and generate compelling, engaging copy tailored to each platform, ensuring alignment with campaign objectives and enhancing brand awareness.
• Leverage knowledge of influencer marketing strategies and platforms to identify the best-fit influencers and content creators for Kraus, growing our reach and engagement.
• Lead influencer outreach efforts and manage collaborations with content creators who align with Kraus’ brand values, overseeing the vetting process, project management, and communication to ensure a seamless experience and maximize impact.
• Leverage digital marketing tools, including automation and customer data platforms, to implement and optimize marketing strategies.
• Monitor and analyze social media and influencer campaign data to optimize content, boost engagement, and ensure that all efforts align with business goals.
• Write concise, trade-focused copy for trade shows that resonates and integrates well with visuals for a cohesive booth presence.
• Work closely with cross-functional teams to ensure consistent messaging and alignment with broader business objectives.
• Manage tight deadlines and prioritize tasks effectively in a fast-paced environment, ensuring the timely execution of marketing initiatives and thorough follow-through.
• Work closely with the Brand Leader to refine brand messaging, ensuring that our unique voice and value proposition are consistently communicated and help differentiate Kraus in the market.

Qualifications

• At least 5 years of experience in digital marketing and copywriting, with a strong focus on content creation for product launches and social media.
• Proven success in developing and managing social media campaigns, with a comprehensive knowledge of adapting content for various online channels and specific target groups.
• Strong expertise in influencer marketing and platforms, including influencer vetting, outreach, and end-to-end campaign management.
• Experience with SEO and SEM strategies, as well as keyword research, to ensure content reaches and engages the right audience.
• Familiarity with marketing automation platforms and tools, with experience in Salesforce being a plus.
• Knowledge of influencer management platforms, email marketing platforms, and landing page builders.
• Strong communication skills, both verbal and written, with the ability to craft clear and engaging messaging that resonates with diverse audiences
• Proficiency in working both independently and collaboratively, manage multiple projects simultaneously, and meeting deadlines in a fast-paced environment.

Other Considerations: This is a remote opportunity, but incumbent will work Eastern Time Zone schedule.

Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

Here are some of the benefits we offer for your personal and professional growth:

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Delta Faucet Company (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish