CPG Strategy Lead

At Pinterest, we fuel inspiration - from recipe ideas to new products and everyday solutions. For CPG brands, Pinterest is where discovery becomes intent and intent drives purchase. We’re looking for a dynamic CPG Content Strategy Lead to connect the world’s most loved brands with over 580 million shoppers at the very moment they’re deciding what to buy next.

• Drive iconic CPG innovation: Your strategies will help major food, household, beauty, and wellness brands own the moment of inspiration—and drive measurable sales at scale.
• Set the CPG agenda: Shape and deploy go-to-market playbooks, value propositions, and creative content specifically crafted to solve the unique challenges and unlock new opportunities for CPG marketers.
• Unite cross-functional talent: Partner with strategists, creatives, product teams, and sellers, blending best-in-class data with inspired storytelling.
• Be on the pulse of the CPG world: Analyze category trends, pioneering shopper research, and competitive shifts—then translate those insights into market-winning action.

• Build and continuously optimize the sales content strategy for CPG on Pinterest—honing messaging, positioning, and value around category objectives and region-specific needs.
• Become Pinterest’s in-house CPG expert, collaborating with internal teams and leading partners to define and deliver high-impact commercial solutions.
• Launch fresh content and campaigns based on new product launches, tentpole moments (think “back to school,” holidays), and evolving shopper journeys.
• Decode complex data to arm Sales, Marketing, and Product teams with actionable CPG insights.
• Elevate partnership—facilitate open dialogue and transparency with stakeholders, and foster a feedback loop that drives ongoing content innovation.

• 10+ years developing content, strategy, or creative go-to-market for CPG brands, agencies, or platforms (digital/commerce-first experience strongly preferred).
• Expertise in lower and full-funnel CPG advertising, data analytics, and industry measurement.
• Experience translating category and consumer insights into compelling B2B content.
• Proven leadership of large, cross-functional teams and high-stakes, multi-stakeholder projects.
• Strategic storytelling, operational rigor, and the ability to communicate a clear vision to any audience.
• Ready to use AI and emerging tech to drive personalization and scale content like never before.
• Bachelor’s/Master’s in Business, Marketing, Strategy, or equivalent

Relocation Statement:

•  This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration and therefore needs to be in a commutable distance from the Pinterest New York City, Chicago, San Francisco, or Seattle office.

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