At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
POSITION OVERVIEW:
As a Content Creator, you will partner closely with both agency and client teams to help expand and elevate the social presence of a dynamic brand. The ideal candidate is a multidisciplinary creative with hands-on experience in shooting, editing, and animation, capable of bringing ideas to life across platforms.
KEY RESPONSIBILITIES:
What you’ll do:
- Concept, edit and produce “made for social” videos through native storytelling.
- Build bespoke social videos in both long and short form formats – tailored to specific social media platforms – that bring to life priority content themes and marketing initiatives.
- Play a leading role in brainstorming, pitching and producing “made for social” videos + franchises, demonstrating subject matter expertise to create content that’s on-brand, on-trend and right-sized.
- Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.
- Evangelize and educate on topics relating to native social storytelling inside the agency and with our clients.
- Partner with cross-functional teams with an emphasis on developing and executing best-in-class social video strategies, content and experiences for multiple audiences and products.
- Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, will you then be able to create work that moves others.
- Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
- Be curious about pop culture, social media trends and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation.
WHAT YOU WILL NEED:
- Deep experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok).
- A track record of defining and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series.
- The ability to use social trends and/or data to find brand opportunities and influence stakeholders.
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
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