Vice President, Content Marketing

Responsibilities

• Design content marketing strategies that align with firm and practice line (PL) objectives, including a strong focus on identifying cross-PL positioning opportunities
• Ideate, write, edit, proofread and improve content for website, email and social media, including articles, press releases, team bios, social media posts, engagement announcements, case studies, videos, flyers, event materials, etc.
• Collaborate with Director, Marketing, PL leaders and other internal stakeholders to create and implement content marketing strategy
• Optimize content considering SEO, SEM and Google Analytics data and generate ideas to increase viewer engagement
• Deliver consistently best-in-class, engaging content on a regular cadence and share content through various marketing channels based on content format and objective
• Maintain content calendar and ensure deadlines are met
• Schedule and participate on content capture calls with content development partners
• Monitor competitor content marketing activities as well as market trends to identify best practices and implement improvements to content quality, quantity, distribution, themes and formats
• Utilize internal and external relationships, market activity, engagements, internal playbooks / materials and research to maintain a content pipeline
• Review, proofread and edit all case studies, learning and development presentations, internal and / or external communications and materials coupled with holding a responsibility of identifying what can be repurposed for marketing content and partnering with the appropriate team member(s) to bring that content to fruition. Review and provide editing suggestions to video content to develop compelling narratives that align with brand and strategy
• Support internal communications development and execution
• Maintain and improve upon style and formatting standard operating procedures
• Address issues in content development process and create efficiencies that minimize subject matter expert time 
• Collaborate with team on various projects involving the firm’s website, social accounts, email processes, one-off projects, general marketing administration, email management, asset requests and library maintenance
• Work with delivery enablement teams to ensure content tone, grammar and style is on brand, for both internal and external facing deliverables, including social pages, learning and development presentations, Glassdoor commentary, compliance disclosures, playbooks, etc.
• Contribute to creating a high-performing and inclusive culture

Qualifications

• Bachelor’s degree from a top undergraduate program
• A degree in marketing, communications, journalism or similar field is preferred
• Invested in a team-based culture motivated to collaborate in office three to four days per week
• Five plus years of proven work experience as a Content Coordinator, Content Marketing Manager or similar role
• Experience at a blue chip advisory or bulge bracket professional services firm
• Excellent communication, writing and editing skills
• Strong analytical skills with a goal-oriented attitude
• Proficiency in MS Office and WordPress or other Content Management Software
• Understanding of web publishing requirements, SEO and web traffic metrics
• Editorial mindset with an ability to predict audience preferences
• Expertise in social media platforms
• Project management skills
• Ability to successfully work in a small, collaborative team environment
• Effectively communicate analysis through Microsoft Word, Excel, Outlook and PowerPoint including high-quality messaging, structure and formatting
• Eagerness to be responsive at all times
• Proven track-record of success in high pressure, time-constrained environments
• Top-tier organizational skills and attention to detail