Content Marketing Manager

Why Estuary Is the Place to Be

Join us at a pivotal moment: we’re building the content engine to help define Estuary’s voice in the data/engineering world. As our Content Marketing Manager, you won’t just execute, you’ll invent. You’ll help us tell stories, shape narratives, and grow a community of advocates.

At Estuary, you’ll enjoy:

• Ownership & autonomy: define and scale the content function from the ground up
• Impact at scale: your work will directly touch brand, demand, product, and community
• A mission-driven, high-caliber team where curiosity, grit, and high standards win
• Transparent compensation, equity in the company, and benefits to support your whole life
• Flexibility: fully remote, asynchronous-friendly, occasional team offsites

Your Mission (What You’ll Own)

You’ll be the architect of how Estuary’s story gets told. Here’s how:

Strategy & Storytelling

• Develop and maintain a content strategy & editorial calendar aligned with positioning, GTM pillars, and roadmap priorities.
• Work with leadership to define content themes, pillars, and key message frameworks.
• Surface and translate technical differentiators, customer wins, and research insights into resonant narratives.

Creation & Production

• Write, edit, and manage high-quality content: blog posts, case studies, whitepapers, ebooks, email campaigns, landing pages, thought leadership, product collateral.
• Commission and manage external writer/agency partners, ensuring quality, tone, and deadlines
• Partner with product, engineering, sales, and customer success to co-create content, collate technical inputs, and iterate
• Ensure all content is strategically optimized for SEO, keywords, and search intent.

Distribution & Amplification

• Own content distribution and syndication strategy across web, newsletters, social, and partner channels
• Collaborate with demand gen & SEO leads to optimize content for discoverability and conversion.
• Build and manage relationships with media, influencers, analysts, community leaders, and partners to co-promote and syndicate content.
• Identify content repurposing opportunities (e.g., turning reports into webinars, podcasts, infographics)

Social & Community

• Lead Estuary’s social strategy (LinkedIn, X/Twitter, YouTube, etc.) — ideate campaigns that spark conversation, awareness, and engagement
• Monitor performance metrics, run A/B tests, learn fast, optimize
• Engage directly with our community (forums, Slack, open source channels), encourage UGC, and spotlight voices.
• Manage and execute content publishing on key channels like LinkedIn, Twitter/X, and technical forums (e.g., Hacker News, Reddit).

Metrics & Growth

• Define KPIs and success metrics (e.g., pipeline influenced, MQLs from content, engagement growth, domain authority)
• Build dashboards and reporting to show impact and guide decisions.
• Conduct quarterly content retros and planning cycles — which themes resonated, where to double down.

What Success Looks Like (6–12 Months In)

• A robust, scalable content calendar with multiple content pillars driving new thought leadership
• Measurable growth in content-driven pipeline and lead velocity
• Increased domain authority, SEO traffic, and share of voice
• Expanded social presence (followers, engagement) and community momentum
• Strong cross-functional alignment such that content becomes a core driver of product launches, sales enablement, and customer retention

What We're Looking For

Must-haves / Required Experience

• 4–6+ years in B2B content marketing, ideally in enterprise SaaS, data infrastructure, developer tools, or technical domains
• Proven track record of turning complex technical topics into explicit, compelling content for multiple audiences (executive, technical, practitioner)
• Experience owning content distribution, social media, and amplification with measurable brand/pipeline impact
• Comfortable working across functions (product, engineering, sales, CS) and distilling technical input into narrative form
• Strong self-starter, hands-on, willing to roll up sleeves and scale systems
• Comfort with ambiguity and moving fast; ability to juggle strategy + execution
• Ideally, prior startup experience (you know how to do more with less)

Nice-to-haves / Differentiators

• Experience in the data/analytics/infrastructure space
• Experience building or growing a content team/function
• Podcast, video, or multimedia content experience
• Experience in open source or developer communities
• Analytics/SEO chops (e.g., proficiency with tools like Google Analytics, Ahrefs, SEMrush)

Reporting, Growth & Collaboration

• Reports to: Head of Marketing
• Works closely with: Product, Engineering, Sales, Customer Success, Design, and Exec leadership
• Potential growth path: Lead content (and eventually a small team), content + comms lead, head of marketing

What You’ll Love (Perks & Culture)

• Competitive salary + meaningful equity
• Flexible work, unlimited PTO
• Remote-first, async culture
• In-person retreats/offsites
• Investment in your growth (conferences, training, tools)
• A team that values transparency, radical ownership, and learning from mistakes

We’re excited to see how you’ll help bring Estuary’s story to life.