Content Marketing Specialist

| New York, NY, USA | Hybrid
Employer Provided Salary: 75,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Content Marketing Specialist
Hi, we're Healthee. We're on a mission to support employees and transform their healthcare experience. We're building an AI-powered platform designed to help employees navigate their healthcare benefits and optimize care outcomes.
Want to join our mission-driven team? Read on.
We are looking for a Content Marketing Specialist to join our Marketing team and power our inbound marketing efforts with strong, thoughtful copy and strategy. In this role, you'll be responsible for executing all copy requests across several departments, including Marketing, Engagement, Sales, and Product. You'll deliver high-quality writing that appeals to our target audiences, attracts customers, and boosts brand awareness. You'll also have a hand in our social media and product positioning content and strategy. You will work closely with our designer to ensure all deliverables meet the Healthee standard.
If you love multichannel writing, out-of-the-box creativity, and a fast-paced environment, this one's for you!

  • Write all copy for Marketing, Product, Engagement, and Sales collateral
  • Work closely with stakeholders across the organization to strategize on content approaches and improve our content efforts
  • Create unique thought leadership and help manage relationships with our content and SEO freelancers
  • Work with Product to develop messaging and positioning for new products and features
  • Create brand social media content and execute Healthee's social media strategy
  • Collaborate with our Marketing Designer to ensure all deliverables are up to standard
  • Stay up-to-date with industry trends and best practices in healthcare and benefits, content marketing, SEO, and social media


  • 2+ years of experience in content marketing and/or copywriting
  • Bachelor's degree or higher in Marketing, Communications, Journalism, or related field
  • Ability to translate complex topics (like benefits plans and healthcare insurance processes) into simple language
  • Ability to write high-performing ad copy, blog content, emails, landing pages, whitepapers, social media copy, in-app flows, sales collateral, etc.
  • Experience managing social media accounts for a brand, including content creation and community engagement
  • Self-starter attitude (you have excellent project management skills and can handle multiple projects and deadlines)
  • Strategic mindset (you plan ahead and see the bigger picture)
  • Strong writing, editing, and proofreading skills with a keen eye for detail (you're a grammar geek through and through)


  • Experience writing for all stages of the marketing funnel
  • Experience creating trend-based content on social media platforms (e.g., TikTok, YouTube Shorts, etc.)
  • Design, video, and photo editing skills
  • Capable of building reports for key content marketing analytics (GA4, HubSpot, etc.)
  • Comfortable working with web CMS
  • Knowledge of the HR, healthcare, or benefits industry
  • Knowledge of SEO and experience writing SEO-driven copy

Salary & Benefits

  • Comprehensive health insurance
  • Competitive options plan
  • Generous Paid Time Off (PTO)
  • Hybrid Work (2 days/week in our NYC office)
  • 401k, matching up to 4% of your salary
  • Training & Development
  • Parental Leave
  • Salary $75K

Healthee believes that every person has a right to equal employment opportunities without discrimination due to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law. We also strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

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Technology we use

  • Engineering
  • Product
    • CSSLanguages
    • JavascriptLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • AngularFrameworks
    • Angular.JSFrameworks
    • React NativeFrameworks
    • AWS (Amazon Web Services)Services
    • FigmaDesign
    • MiroDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • Monday.comManagement


368 9ave, New York, NY 10001

An Insider's view of Healthee

What’s the vibe like in the office?

My favorite part about working at Healthee is the mission and the culture. It feels great to be part of an amazing team whose main goal is to make a difference by helping others get healthy.


Health Analyst

How do you collaborate with other teams in the company?

I help things run smoothly and fix issues so our team can focus on making employees healthier


Operations Manager

How does the company support your career growth?

I love the impact that I'm making every day - that I'm defining our brand identity, voice, and messaging. I also love that I get to work closely with many different departments, since everyone is so fun and pleasant to work with.


VP of Marketing

What is your vision for the company?

We envision a world where access to health benefits is no longer a barrier to health, it is an enabler – the way it’s meant to be.



What's the biggest problem your team is solving?

My role is in navigating the health plan and how claims/money/financial responsibility travels between insurance carrier, provider, and member/patient. Knowledge about financial responsibility is one of many ways to improve public health.


Health Analyst

What are Healthee Perks + Benefits

Healthee Benefits Overview

Along with a competitive salary, everyone on the team receives ownership (stock) in the company.
Plus, we’re constantly redesigning our benefit policies to better fit our people’s lifestyle.

Partners with nonprofits
Partner with nonprofits that provides accessibility to medicare and medicaid
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Professional Development
Job training & conferences
Lunch and learns
Promote from within

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