Content Operations Manager

Content Operations Manager

Full Time 

New York, NY

Hybrid (in office Tuesday- Thursday) 

ABOUT BARK: 

BARK is the world’s most dog-centric company, dedicated to making dogs and their humans happy. Since 2011, we’ve been on a mission to create the best products, services, and content for dogs everywhere. From BarkBox and Super Chewer subscriptions to BARK Food and Bright dental solutions, we design toys, treats, and wellness products tailored to every pup’s unique needs. Partnering with retailers like Target, Amazon, and Chewy, we bring joy to millions of dogs through innovative, high-quality offerings.

At BARK, we’re always sniffing out ways to improve life for dogs and their humans. By leveraging data and cutting-edge technology, we deepen our understanding of what makes every dog special, crafting experiences that inspire tail wags. Life is better with dogs, and we’re looking for passionate, creative individuals to help us build a future where every dog can lead a healthy, happy life. Join us in putting dogs first—just as they deserve. Learn more at BARK.co.

WHO WE ARE: 

The Creative team is responsible for all creative work across toys and product design, product development, marketing, and photography. We're a diverse group of creatives coming from all sorts of backgrounds. We pride ourselves on being funny and innovative in order for us to create magical experiences for dogs and their people. We don't take ourselves too seriously, and love finding inspiration in unexpected places. 

WHO WE’RE SNIFFIN’ FOR: 

We’re seeking a highly skilled Content Operations Manager to lead and optimize BARK’s content creation across Sales, Marketing, Growth, and Product Development teams. In this role, you’ll oversee end-to-end content production, ensuring alignment with creative and business goals while prioritizing efficiency, brand consistency, and measurable impact. Acting as the main liaison between internal stakeholders, external agencies, and freelancers, you’ll drive seamless coordination, elevate creative quality, and leverage performance analytics to guide strategy. Exceptional project management, quick-turn editing skills, and a passion for creative collaboration are essential—and of course, you must love dogs!

KEY DUTIES: 

• Act as the primary liaison between BARK’s internal teams, external agencies, and freelancers.
• Define and track KPIs for content initiatives using analytics tools to measure performance across campaigns, channels, and audiences, providing actionable insights to stakeholders and recommending data-driven optimizations to improve outcomes.
• Manage the end-to-end content creation process, from project briefing to final asset delivery. 
• Facilitate communication, track progress, and resolve bottlenecks to meet deadlines while optimizing content for measurable outcomes.
• Host kickoff calls with internal and external stakeholders to align on deliverables, timelines, and creative direction.
• Collaborate with stakeholders to create project briefs, direction decks, and mood boards.
• Review content to ensure it meets brand standards and provides actionable feedback to external partners.
• Perform quick-turn edits and minor retouching as needed, leveraging AI tools to streamline workflows and the editing and resizing processes.
• Organize, label, and store assets in Brandfolder for easy access by internal teams.
• Coordinate delivery of final, formatted assets to external partners such as retailers, ensuring compliance with their specifications.
• Partner with Marketing and Growth teams to ensure content aligns with campaign goals and delivers measurable results.
• Work with Product Development to integrate data insights into content strategies for product launches and updates.
• Brief the Creative team on content needs and oversee the production of high-quality assets designed to drive engagement and conversions.

EXPERIENCE: 

• 7+ years of experience in creative and content project management, or a related field with an increasing level of responsibility preferably in a fast paced DTC or retail environment with proven results.
• Proven ability to manage end to end workflows and adapt Agile methodologies (e.g., Scrum or Kanban) to the unique dynamics of creative projects, ensuring flexibility while maintaining accountability.
• Proven experience managing external agencies, internal stakeholders, and freelance photographers.
• Experience defining and tracking KPIs, leveraging analytics tools to measure performance, and translating insights into actionable optimizations.
• Experience working in both agency and in-house settings and managing a high volume of work for multiple clients internal and external. 
• Strong understanding of studio photography techniques and production workflows
• Proficiency with Adobe Creative Suite (Photoshop, Lightroom) and project management tools (e.g., Monday.com).
• Demonstrated success and experience in implementing AI tools for editing and workflow optimization.
• Experience with and knowledge of the Salsify Product Information Management tool or similar PIMs.

SKILLS & QUALIFICATIONS: 

• Highly organized, with excellent attention to detail and multitasking skills.
• Exceptional written and verbal communication skills to collaborate across teams.
• Proactive problem-solver who thrives in a fast-paced environment.
• Ability to adapt to evolving priorities while maintaining high standards.
• A love for dogs and an enthusiasm for creating magical experiences for them and their people!

**We have upleveled and rescoped the previously posted Photo PM role. If you already applied to that role, we still have your application on file. Please do not apply again 

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence and is committed to driving advancements in this field. We are seeking individuals who share this passion and are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued and openness to learning is a requirement.

This position is a full-time position. It is located at our office in New York but open to remote possibility as well. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

FOR NJ/NY BASED APPLICANTS: 

• The base salary range for this position is $100,000- $110,000
• This position is eligible for equity 

**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.