Content & Social Lead, BARK Air

Content & Social Lead, BARK Air 

New York, NY 

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM

BARK Air is a small team with a huge mission - to change the way dogs travel. We are early in this mission, and are breaking the status quo one flight at a time to ensure that dogs are VIP passengers, not cargo.

WHO WE’RE SNIFFING FOR

We’re looking for a creative, hands-on content creator who can capture the magic of BARK Air and help us share it with the world. You’ll own our social media presence — planning, producing, and publishing scroll-stopping content across platforms. This is not a behind-the-scenes role: you'll be on the ground (and in the sky) capturing real-time moments with dogs, humans, and crew. You’ll also jump into creative projects like decks, photo edits, and website updates, so we’re looking for someone who’s visually sharp, socially fluent, and excited to grow a career in brand and marketing. Must love dogs. And planes.

KEY DUTIES

• Capture, edit, and post original content (photo and video) for BARK Air’s social media channels.
• Manage our day-to-day social presence across Instagram, TikTok, and other platforms.
• Help concept and create brand assets including pitch decks and marketing materials.
• Keep a finger on the pulse of culture and content trends to inform what we make next.
• Support light front-end updates to the website and assist with creative requests from across the team.

EXPERIENCE

• 2–4 years in a social media, content creation, or brand marketing role.
• Demonstrated experience running brand or creator social accounts (please share handles or portfolio).
• Proven ability to shoot and edit original video and photography.
• Experience working on location and producing content on the fly.
• Comfortable presenting and explaining creative ideas to stakeholders.
• Familiarity with digital marketing and social performance metrics.
• Prior experience in a fast-paced or startup environment is a plus.
• Must love dogs. Seriously.

SKILLS & QUALIFICATIONS

• Proficiency in mobile and desktop editing tools (CapCut, Lightroom, VSCO, Canva, Adobe Creative Suite, etc.).
• Strong visual and aesthetic sensibility with an eye for brand alignment.
• Confident using a mirrorless camera, gimbal, or iPhone to capture social-first content.
• Excellent written and verbal communication skills.
• Comfortable managing multiple projects and deadlines at once.
• Basic familiarity with web CMS platforms like Webflow or Squarespace.
• Able to travel for flights, shoots, and events as needed.
• Self-starter who thrives in ambiguity and loves to make ideas real.
• Collaborative and good vibes only.

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence and is committed to driving advancements in this field. We are seeking individuals who share this passion and are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued and openness to learning is a requirement.

This position is a full-time salaried position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.

COMPENSATION:

• The base salary range for this position is $80,000–$90,000
• This position is eligible for equity

This compensation range is based on BARK’s good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.