Content Strategist / Branded Content Editor

Responsibilities

• Oversee branded content campaigns from start to finish with minimal oversight

• Work with Marketing and Sales teams to brainstorm, pitch, and write up clear, concise creative concepts in response to client RFPs

• Lead content discussions on client kick-off calls 

• Write and edit copy for articles, email newsletters, and social captions

• Pitch influencer-led social content and develop creative briefs for talent

• Partner with Design team to oversee the creation of visual assets

• Collaborate with Client Experience team to ensure campaigns meet expectations 

• Build out creative timelines, staying on top of deadlines for multiple projects at once

• Occasionally provide an editorial perspective on branded photo and video shoots

• Continually build upon BDG’s evolving best practices for branded content

• Keep up with industry trends across categories, leveraging insights to broaden BDG’s offerings

Requirements

• 5-7 years of experience in content strategy and/or branded content at a publisher, agency, or brand 

• Confidence participating in client calls and internal brainstorms, with the ability to clearly present and pitch creative ideas

• A demonstrated ability to conceptualize, write, and edit content for social & on-site

  • A portfolio or links to past content is a must!

  • A passion for digital advertising at BDG and beyond

  • A positive, team-oriented attitude and strong interpersonal skills

  • A proven ability to juggle multiple initiatives at once, without missing deadlines

  • An enthusiasm for BDG’s mission and the energy to work at a fast-paced company

Things to Note

Additional details: 

• This is a hybrid, freelance maternity leave cover role based in NYC

• This role would require candidates to work 30 hours per week

• The hourly rate for this position is $70/hour