Content Strategist

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

You'll report to our SVP, Brand, and create a cohesive Upside brand experience that builds relationships and engagement with our users. You'll use data and insights to develop content pillars across channels. Additionally, you will:

• Build an editorial content calendar based on seasonal and thematic moments for our users
• Create a vision for organic social media content across platforms such as Meta, X, and TikTok
• Turn consumer insights into relevant communications that engage potential and active Upside users
• Ensure Upside's brand voice and tone are consistent across integrated communications
• Boost brand positioning and provide strategic direction and feedback to agency partners
• Partner across performance marketing, lifecycle marketing, brand, and design teams

What You Should Have:

• 4+ years of content strategy and delivery experience within a relevant industry
• Experience curating an editorial content calendar, creating optimized social media content, and managing agencies and contractors
• Proficiency in copywriting and delivering engaging brand communications
• Knowledge of marketing and advertising production (brand campaigns, TV, display, OOH, landing pages, email marketing, websites, digital campaigns)

Location:

This hybrid role is required to work at our NYC office in the Flatiron District for 3 days/week.

Compensation:

The US base salary range for this full-time position is $89,500.50 - $109,389.50 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
• Flexible work environment + support for your home office setup
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture
• Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

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