Content Strategy Lead, Social + Brand Content

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. 

  

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. 

Job DescriptionAbout Bose

Bose is a global leader in audio innovation, dedicated to transforming how people experience sound at home, on the go, and everywhere in between. For over 60 years, we’ve pushed the boundaries of what’s possible, combining breakthrough technology with creativity to deliver sound experiences that move people.

Our culture is built on curiosity, collaboration, and bold ideas. We’re reinventing how we connect with audiences across social platforms — and we’re looking for a strategist who can help us do it with impact.
 

The Role

We’re looking for a Content Strategy Lead, Social + Brand Content to shape the next generation of branded content with our athlete, artist, and influencer partners. This person will bring bold, culturally relevant ideas to life across organic and paid TikTok, Instagram and YouTube, helping shape Bose’s brand presence and storytelling in 2025 and beyond.

If you love building content strategies, leading on-set creative, and obsessing over what works on TikTok, Instagram, and YouTube, this role is for you.

What You’ll Do

• Content strategy and direction: 

  • Translate campaign briefs into social content strategies for paid and organic channels that resonate with athlete, artist, and influencer audiences.

  • Lead the development of original branded content for Bose social channels, from one-off hero moments to evergreen series.

  • Advise on paid and organic social campaign roll-outs, including content sequencing, formats, and placements.
     

• Concepting and content development: 

  • Lead ideation and concept development for branded content initiatives with brand ambassadors, including: TV commercials, YouTube series, TikToks and short-form social content, photography, and audio ads.

  • Drive alignment on creative concepts, incorporating and responding thoughtfully to stakeholder feedback.

  • Partner closely with the Partnerships team to align on creative expectations, deliverables, and usage for brand ambassadors.

  • Work with producers to ensure creative development, reviews, and pre-production timelines are realistic and met.

  • Collaborate with the social strategists to develop social-first concepts and activation plans for TikTok and Instagram creators in both paid and organic campaigns.
     

• On-set creative leadership: 

  • Serve as the on-set content lead for Bose-led productions, providing real-time direction on video concepts, photography, and audio executions.

  • Guard the integrity of the concept and strategic objectives during production.

  • Make live creative decisions to address challenges on set (e.g., tweaks to performance, script, and conceptual execution) while maintaining quality.

  • Oversee the production budget in partnership with the Producer, ensuring work stays on time and on budget.
     

• Stay ahead of trends and optimize for impact: 

  • Stay ahead of cultural, platform, and audience trends to inform content direction and new creative opportunities.

  • Integrate performance data (paid + organic) to refine future content strategy and creative decisions.
     

What You’ll Bring

• 8+ years of experience in social content strategy, content production, or digital marketing (agency or brand-side).

• Strong creative concepting and storytelling skills, with an eye for what makes content authentic and shareable. Proven success developing YouTube series and TikTok-first campaigns that connect with audiences and drive measurable impact. 

• Comfortable leading end-to-end creative: from brief, to concept, to set, to final asset.

• Experience on set with premium talent; experience with music artists a plus.

• Deep understanding of creator culture, short-form storytelling, and evolving social trends.

• Ability to thrive in a fast-paced environment, manage multiple projects, and collaborate across teams.

• Calm under pressure, with strong problem-solving skills and the ability to adapt in real time.

• Passion for music, sports, entertainment, fashion and culture.

• Willingness to travel for shoots and event coverage; up to 30% during high periods.
   

Why You’ll Love This Role

At Bose, you’ll have the opportunity to help shape how one of the world’s most admired audio brands shows up in culture. You’ll work with a team that values bold ideas, experimentation, and authentic storytelling — with the creative freedom to make an impact.

Join us and help shape the future of sound — and how we tell that story across the world.

At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $136,900-$188,275.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.