About LeafLink 

LeafLink is the regulated cannabis industry’s wholesale marketplace, providing licensed dispensaries the ability to order from their favorite brands, as well as a suite of software tools for those brands to manage and scale their operations.

With over 5,700 retailers and more than 1,800 brands across 27 territories in the US and Canada, LeafLink is setting the industry standard for how cannabis businesses grow together. LeafLink annually processes and manages more than $3 billion in wholesale cannabis orders.

Our team, backed by funding from leading VC’s, is poised to define the cannabis supply chain through technology. LeafLink was named one of Built In NYC's ‘Best Places to Work in 2021’, as well as one of Fast Company’s ’Top 10 Most Innovative Companies in Enterprise for 2018’, joining the ranks of Amazon, Slack, and VMWare - and we’re just getting started!

The Role

LeafLink is seeking an experienced Content Marketing Manager to join our fast-growing team. You will work directly with our Brand Marketing Director to drive client acquisition and engagement through branded and data-driven content. This role is highly collaborative and cross-functional, with dependencies on our Sales, Client Experience, and Product teams. 

Who You Are

• You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge
• You are highly-organized and pride yourself on your attention to detail 
• You have experience with technical writing about data and software products, including in long format white papers and reports 
• You work well independently as well as with other members of the team, both in person and remotely
• You have a strong understanding of SEO and have experience creating content to improve SEO ranking 
• You have excellent presentation and communication skills

Responsibilities

• Own the strategy and day-to-day execution of creative and effective content marketing campaigns
• Fill the role of “project leader” while working closely with design and growth marketing to drive success around projects big and small 
• Drive customer acquisition and engagement through refinement of existing content marketing programs and the conceptualization, testing, and implementation of new ones
• Develop and own multi-channel content campaigns, along with LeafLink blog and LeafLink case studies  
• Own campaign development, setup, QA and reporting for all content marketing
• Collaborate with other teams, such as Client Experient, Sales, LeafLink Financial, LeafLink Logistics, and LeafLink Insights, to support annual and quarterly revenue goals with thoughtful content campaigns 
• Oversee implementation of consistent SEO strategy across all content  
• Contribute content direction to and own writing and editing of all email marketing campaigns, social media copy, and sales assets such as one-pagers and decks

Qualifications

• Bachelor's Degree
• 4+ years of startup Marketing experience
• Have managed content marketing at a growing company 
• B2B, SaaS, or E-Commerce experience a strong plus
• Experience with data-driven content and campaigns a plus
• Experience managing freelance writers a plus

Benefits

• Flexible PTO to give our employees a little extra R&R when they need it  
• Competitive compensation and 401k 
• Comprehensive health coverage (medical, dental, vision) 
• Company sponsored Annual Citibike Membership for NYC employees
• Commuter Benefits through a Flexible Spending Account
• A robust stock option plan to give our employees a direct stake in LeafLink’s success

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.